About Us
Wing Assistant is one of the world’s largest virtual talent companies. We are a
venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing
is scaling rapidly, and looking to build out a world-class marketing team
Overview
Wing Assistant invests heavily in paid acquisition (millions per year) and
drives significant traffic. Your mandate: own our multi-channel paid
engine—profitably scale high-intent demand across Google Ads, Microsoft/Bing
Ads, and Meta, while expanding into/experimenting with Taboola, Outbrain, MNTN,
Reddit, and other channels. You will be measured on pipeline & CAC.
What you’ll own
1) Paid Ad Platforms:
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Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline
targets; stage tests for new networks.
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Google Ads & Bing: Search, PMax, Brand & Non-Brand separation,
sitelinks/callouts, conversion attribution optimization.
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Meta: Conversion/lead gen, creative iteration, testing, audience stacks &
exclusions, offline conversions.
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All other paid ads, including testing, optimization, and scaling
2) Measurement & Optimization:
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Own tracking & data hygiene with GTM/GA4 + offline conversions to CRM (Deal
Created/Won).
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Daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA/Deal, CAC,
ROAS/pipe; use incrementality tests (geo/cellular holdouts where applicable).
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Build dashboards (StatCounter/Sheets/BigQuery) and weekly “what moved/what’s
next” stand-ups.
3) Creative & Landing Experiences
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Brief and QA ad creative (copy/static/video) and landing experiences with
Design, Copy, and CRO; ensure ad-to-landing relevance to lift Quality Score and
conversion.
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Partner with SEO to align keyword themes, SERP coverage, and minimize
cannibalization.
4) Lead Quality & Sales Sync
- Collaborate with Sales to tighten feedback loops (disposition reasons, Deal
quality, measurement/attribution).
What success looks like (6–12 months)
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~2x increase of Deals created from paid at flat or improved CAC.
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Quality lift: +10–20% improvement in Lead to Deal rate from paid via
targeting, messaging, and landing alignment.
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Scaled testing system: 4–8 meaningful experiments/month; winner rollout
playbooks.
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Channel expansion: At least 1–2 net-new channels (e.g., Reddit, MNTN) per
quarter, producing a repeatable, efficient pipeline.
Day-to-day responsibilities
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Own budgets, pacing, and bids; refine match types, negatives, and audience
overlays.
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Build and refresh keyword portfolios, RSA assets, and custom intent/lookalike
audiences.
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Design & read experiments: creative angles, offers, headlines, hooks; landing
variants with CRO.
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Maintain and improve conversion tracking (web & offline).
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Study and publish weekly reports with insights, actions, and expected impact.
Requirements
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5–8+ years running multi-million-$ PPC programs (B2B services or SaaS strongly
preferred).
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Deep expertise in Google Ads (Search/PMax) and Bing; strong practitioner on
Meta.
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Proven record of turning paid traffic into pipeline & revenue, not just MQLs.
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Comfortable with data: queries/pivots; StatCounter; GA4; attribution concepts
(MTA, first/last-touch, simple MMM proxies).
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Hands-on with GTM/GA4, offline conversion uploads, HubSpot/Salesforce (or
similar).
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Data-driven mindset, results-oriented, and able to meet high expectations
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Strong creative instincts (briefing copy/design, storyboarding short video)
and landing page collaboration with CRO.
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Excellent prioritization, communication, and ownership in our fast-moving
environment.
Nice to have
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Experience with Taboola/Outbrain, MNTN/CTV, Reddit, and programmatic pilots.
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Basic SQL or BigQuery; script/Rule automation; budget pacing tools.
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Experience running incrementality/geo holdout tests.
KPIs you’ll be measured on
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Deals created from paid & pipeline $ (primary)
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Blended CAC / CPA per Deal
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Lead→Deal and Deal→Won rates by channel/campaign
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Non-brand share of pipeline; Quality Score & CPL for top ad groups
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Testing velocity and % of tests that ship to 100%
Your first 30/60/90
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30 days: Audit accounts (structure, queries, tracking, audiences, negatives,
assets, landing alignment). Baseline KPIs; fix tracking & offline conversions.
Publish the Quarterly Test Plan.
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60 days: Restructure top campaigns (brand/non-brand, exact/phrase, PMax
guardrails). Launch 2–3 high-impact tests (offer, creative, landing). Implement
a weekly pipeline quality loop with Sales.
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90 days: Scale winners; expand 1–2 net-new channels (e.g., Reddit or MNTN)
with clear success criteria; roll out budget reallocation based on CAC/payback.
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$100,001 - $150,000 a year
- Competitive salary
- Performance‑based bonuses
- Software for Upskilling & Productivity
- Remote-first culture
- Work from anywhere in the world
- Paid Time Off
- Health Insurance
- High autonomy, low bureaucracy
- Fast-track to leadership for high performers
- Direct access to founding team
- High visibility, autonomy and ownership
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Note: due to the seniority of this role, you are exempt from completing any
initial assessments sent to you via email. If you do receive them, simply ignore
them.
