Reports to: VP of Growth & Partnerships + CEO
Location: Remote (Canada or the United States)
We're is looking for a Senior Marketing Manager to own and drive the marketing strategy. In this role, you’ll shape the voice and presence of a fast-growing fintech company, scale brand awareness, generate demand, and directly impact revenue growth.
What You’ll Do
Lead and execute the full-funnel marketing strategy across digital, content, paid, email, SEO/SEM, social, and PR
Build and launch integrated campaigns that generate qualified leads and drive pipeline growth
Continuously optimize campaigns through KPI tracking, conversion analysis, and ROI reporting
Manage HubSpot with precision, ensuring clean attribution, data accuracy, and actionable reporting
Define and evolve brand positioning, messaging, and visual identity for consistency and impact
Oversee creation of high-value content (webinars, case studies, blogs, videos, social)
Lead external communications, from media outreach to thought leadership initiatives
Manage and grow a network of freelancers, contractors, and agencies
Partner with Sales, Product, and Leadership to align marketing with company strategy
Collaborate with design and development teams to optimize website and landing pages for conversion
What Makes You Successful
Strategic + Hands-On: You think like a CMO but love rolling up your sleeves
Creative + Analytical: You blend storytelling with data-driven decision making
Collaborative Leader: You thrive in cross-functional environments and manage partners with ease
Market-Savvy: You understand small business owners and the challenges they face
Proactive + Fast-Moving: You take ownership, prioritize clarity, and execute with urgency
What Gets You to the Top of the List
5+ years of experience in marketing, ideally in B2B SaaS, fintech, or professional services
Proven success leading integrated campaigns from strategy through execution
HubSpot expertise (required) plus experience with Google Analytics and paid ad platforms
Experience managing freelancers, vendors, or small teams
Strong written and verbal communication skills with the ability to sell ideas internally and externally
Bonus: Knowledge of bookkeeping, accounting, or financial services
What You’ll Get
Competitive pay: $80,000-$120,000 base salary + performance bonus (Approx. CAD $110,000 – CAD$165,000)
Flexibility: Fully remote workplace, flexible hours, unlimited PTO (after 1 year), and company-paid holidays
Benefits (U.S Employees): Comprehensive medical, dental, and vision coverage; 401(K) with employer match after 1 year
Family Support: Paid parental leave and job security for all new parents (moms, dads, adoptive, foster)
Culture: Collaborative team, virtual events, and a company that promotes from within
Growth: Career pathing, advancement opportunities, and the chance to make a measurable impact
