The Staff Data Analyst – Product will provide advanced analytical support to the
product team, leveraging data to optimize product development, improve user
experiences, and drive business outcomes. You will manage product data, conduct
deep-dive analysis into user behaviour, and help shape product decisions through
insights on product performance, customer satisfaction, and feature usage. This
role will directly influence product strategies, feature prioritization, and
customer retention efforts by turning data into actionable insights. This is a
remote-first role and is open to applicants located within Canada and the United
States where we comply with our legal hiring entities. In this role, you will
report to the Manager, Analytics - Product.
WHAT YOU’LL DO:
- Lead Product Analytics Initiatives: Manage key cross-functional product
analytics projects, tracking feature adoption, user engagement, and product
performance. Utilize advanced statistical methods and data visualization
tools (e.g., Power BI) to provide actionable insights that help refine
product features and overall product strategy.
- Product Performance and KPI Analysis: Analyze product KPIs such as user
retention, activation rates, churn, and lifetime value. Use predictive
analytics and data modeling techniques to recommend improvements in product
features and user experience to drive higher engagement and satisfaction.
- Collaborate on Product Attribution and Impact Analysis: Work with the product
team to develop and refine models that measure the impact of product features
on key outcomes, such as user retention, conversion, and revenue growth. Use
multi-touch attribution models to measure how different product interactions
affect overall product success.
- Customer Segmentation and Personalization for Product Experience:
Leverage product usage data to segment users based on behavior, demographics,
and product usage patterns. Use these insights to develop personalized
experiences, targeted feature rollouts, and recommendations that increase
product engagement and customer satisfaction.
- A/B Testing and Experimentation: Lead A/B testing and controlled experiments
to assess the impact of new product features, UI changes, and other user
experience improvements. Apply statistical analysis to evaluate test results
and provide actionable recommendations to refine and optimize product
offerings.
- Forecasting and Trend Analysis: Utilize statistical models and machine
learning algorithms to forecast product trends, user behaviour, and feature
adoption. Provide forward-looking insights that help the product team
prioritize features and plan future product roadmaps effectively.
- Mentor Data Analysts within the team through hands-on coaching and training
to elevate their skills and impact.
WHAT YOU’LL NEED:
- Extensive relevant experience within a fast-paced business environment, with
specialized experience in data and analytics, leveraging data to optimize
product development (ideally in a SaaS environment)
- Advanced Analytics & Statistical Methods: Ability to apply advanced
statistical analysis, regression models, and predictive analytics to product
data.
- Data Visualization & Reporting: Strong ability to use visualization tools to
translate complex product data into clear, actionable insights.
- Customer Behaviour Analysis: Experience analyzing user data to understand how
customers engage with the product, identifying pain points and areas
for improvement.
- Segmentation & Personalization: Ability to create customer segments based
on product usage data and use insights to develop personalized product
experiences.
- Product Performance Analysis & Optimization: Deep knowledge of how to
track, evaluate, and optimize product performance based on key product
metrics such as engagement, retention, and feature usage.
- SQL: Expertise in writing complex SQL queries to extract and manipulate
marketing data from relational databases.
- Python/R: Proficiency in Python or R for statistical analysis, data
manipulation, and automation of reporting.
- Experience working with product analytics tools like Mixpanel, Amplitude, or
Heap for tracking user interactions and product feature usage.
- Commitment to Results: consistently achieves results, demonstrating high
performance, and challenging self and others to deliver results.
- Open Communication: clearly conveys thoughts, both written and verbally,
listening attentively and asking questions for clarification and
understanding.
- Problem Solving: uses an organized and logical approach to find solutions to
complex problems. Looks beyond the obvious to understand the root cause of
problems.
- Creativity and Innovation: seeks new and better ways of doing things,
generates original and imaginative ideas, products, or solutions.
WHO YOU ARE:
- Solution seeker. You’re focused on tackling new challenges, solving problems,
and moving the business forward—and you don’t wait to be asked.
- Lifelong learner. You have a growth mindset – you’re here to learn,
experiment, seek, apply, and provide feedback, share what works with your
team, and move on from what doesn’t.
- Resilient adapter. In the face of change and challenges, you bring a
thoughtful, calm approach, and a focus on finding the new opportunity.
- Intentional collaborator. You build positive working relationships across the
business, bringing people together to foster new opportunities and to
facilitate the efficient flow of information.
- Critical challenger. You have the trust in your team to ask difficult
questions in order to get to the best end result.
- Active communicator. You listen actively and communicate ideas and
information clearly, inclusively, and proactively.
- Integrated thinker. You look beyond your role and responsibilities to
understand how your team’s work drives broader organizational goals.
- Accountable owner. You take pride in the work you’re responsible for with a
mindset of ultimate accountability and reliability for the outcomes.
- Bar-raiser. You step up to help your team grow and succeed, even when that
means going beyond what might be expected.
In all we do, our six guiding principles light the way:
Step Up: Dare to go beyond the expected to achieve greatness. #StepUp
One Team: Make Hootsuite a place we soar together by respecting each other's
individuality, building trust, and showing up for the team. #OneTeam #FreeToBeMe
Customer Obsessed: Focus relentlessly on helping our customers succeed.
CustomerObsessed
Go Fast, Be Agile: Widen our competitive advantage by committing to speed and
simplicity over perfection and complexity. #GoFastBeAgile
Play to Win: Commit to building an incredible, profitable company for our
customers, our employees, and our stakeholders. #PlayToWin #NoExcuses
Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood
Allies
Accommodations will be provided as requested by candidates taking part in all
aspects of the selection process.
LI-EM #LI-Remote
Canada Pay Range For This Role
$100,700—$131,000 CAD
Use of AI in Hiring
Hootsuite uses artificial intelligence (AI) to support our recruitment process.
These tools may assist with screening and assessing applicants and / or
summarizing interview feedback. All final hiring decisions are made by human
decision-makers who use their professional judgement to review and evaluate
relevant candidate information in addition to AI outputs. For more information
about how we use AI and your rights, please see our Careers Privacy Policy.
[https://careers.hootsuite.com/privacy-policy/]
