DRIVE STRATEGIC GROWTH THROUGH OWNERSHIP AND RESULTS
Do you want to take ownership of end-to-end marketing campaigns that have a
direct impact on pipeline and revenue? Are you recognized for your initiative,
attention to detail, and ability to thrive in a fast-paced environment? We’re
looking for a Senior Campaign Marketing Manager to join our Knowledge Management
line of business and contribute to its strategic growth.
Your mission: define and execute the campaign strategy, deliver tangible
results, and ensure we consistently achieve our pipeline goals through
measurable, integrated multi-channel programs.
AS OUR SENIOR MARKETING CAMPAIGN MANAGER, YOU WILL:
- Own the planning and execution of your campaign plan, building a solid
calendar of programs and marketing mix aligned with business priorities.
- Partner closely with product marketing, knowledge management, customer
marketing, partner marketing, EMEA, and ABM teams to design integrated
campaigns.
- Lead multichannel programs (digital campaigns, webinars, tradeshows, partner
activations, content syndication) with the support of digital, creative, and
marketing operations teams.
- Track and analyze KPIs (responses, MQLs, SALs, SQLs, pipeline contribution,
ROI) and optimize ongoing campaigns to ensure goals are met.
- Manage the budget for your business line: track spend, reconcile with
finance, and ensure program efficiency.
- Mentor and guide teammates by sharing best practices and enhancing campaign
execution across the team.
HERE IS WHAT WILL QUALIFY YOU FOR THE ROLE:
- 5+ years of experience in B2B, SaaS (Software-as-a-Service), or enterprise
software marketing, with strong expertise in campaign management and demand
generation.
- Bachelor’s degree in business, marketing, communications, or related field.
- Proven ability to manage and execute integrated campaign plans across
multiple channels and stakeholders.
- Proficiency with Salesforce and strong analytical and reporting skills to
forecast and measure pipeline contribution.
WHAT WOULD MAKE YOU STAND OUT
- Hands-on experience with Marketo and 6sense.
- Expertise in B2B digital advertising and optimizing campaigns for pipeline
and ROI.
- Experience mentoring other marketers.
- Strong ability to balance strategic planning with hands-on execution.
Do we have a fit? Send us your resume, we want to see what you are all about!
Even if your background does not check every single box above, please consider
applying. Experience comes in many forms but passion goes a long way and we
appreciate that skillsets are transferable.
JOIN THE COVEOLIFE!
We encourage all qualified candidates to apply regardless of, for example, age,
gender, disability, gaps in CV, national or ethnic background.
li-hybrid
