Who we are
At Twilio, we’re shaping the future of communications, all from the comfort of
our homes. We deliver innovative solutions to hundreds of thousands of
businesses [https://customers.twilio.com/]and empower millions of developers
worldwide to craft personalized customer experiences.
Our dedication to remote-first work
[https://www.twilio.com/en-us/blog/open-work], and strong culture of connection
and global inclusion means that no matter your location, you’re part of a
vibrant team with diverse experiences making a global impact each day. As we
continue to revolutionize how the world interacts, we’re acquiring new skills
and experiences that make work feel truly rewarding. Your career at Twilio is in
your hands.
See yourself at Twilio
Join us as Twilio’s next Marketing Analyst, Marketing Strategy & Analytics
(Canada)
About the job
We’re seeking a data-driven, execution-focused Marketing Analyst to power the
Go-To-Market (GTM) analytics engine behind Twilio’s product-led growth (PLG)
initiatives. This is a highly cross-functional role at the intersection of
Growth Marketing, Sales, Strategy, and Engineering. You’ll rapidly prototype,
test growth hypotheses, and transform customer and product insights into
scalable sales plays and GTM experiments. Your work will directly shape how we
surface high-impact signals and operationalize them across Twilio’s go-to-market
motion.
As a key translator between commercial teams and GTM engineers, you’ll bridge
business needs with technical solutions, helping build the connective tissue
that drives measurable growth across our self-serve and sales-assisted motions.
Responsibilities
In this role, you will:
- Lead the development of PLG analytics across GTM pods, owning the end-to-end
process of designing, prototyping, and iterating on high-impact sales
programs and growth experiments.
- You will build relationships with revenue leaders to translate hypotheses
into actionable experiments.
- Translate business needs into technical solutions using Python, SQL, and
Twilio’s internal data infrastructure. Collaborate with Marketing Data
Engineering to take tests from pilot to production.
- Act as the connective tissue between GTM engineers and business teams,
ensuring seamless translation of commercial goals into scalable technical
programs.
- Partner closely with Sales, Strategy, and Marketing to identify high-leverage
use cases and surface actionable growth signals.
- Build tight feedback loops with sales teams to validate play effectiveness
and drive continuous iteration.
- Own and evolve dashboards, cohort models, and experimentation frameworks that
track product usage, activation, and monetization.
- Distill complex insights into clear, concise communication for both technical
and non-technical stakeholders.
Qualifications
Twilio values diverse experiences from all kinds of industries, and we encourage
everyone who meets the required qualifications to apply. If your career is just
starting or hasn't followed a traditional path, don't let that stop you from
considering Twilio. We are always looking for people who will bring something
new to the table!
Required:
- 2+ years of experience in GTM analytics, growth operations, strategy, or
product data roles, ideally within a high-scale B2B SaaS environment.
- Advanced proficiency in Python and SQL for data analysis, prototyping, and
automation.
- Proven track record of translating business challenges into analytical
models, sales tools, or programmatic solutions.
- Hands-on experience with machine learning and generative AI, particularly in
applying these techniques to sales or growth use cases.
- Strong communication and stakeholder management skills, with experience
collaborating across global, cross-functional teams.
- Demonstrated ability to launch minimum viable products (MVPs), iterate based
on feedback, and drive initiatives from concept to execution.
- High ownership mindset with a bias for action, comfort with ambiguity, and a
strong focus on experimentation and velocity.
Desired:
- Background in technology companies, management consulting, strategy, or
similar setups.
- Familiarity with product-led growth (PLG) motions and usage-based
monetization strategies.
- Experience working within GTM or Revenue Operations teams, or in close
collaboration with engineering counterparts.
- Proficiency in building dashboards and visualizations using tools like
Looker, Tableau, or similar BI platforms.
Location
This role will be remote based in Canada
Travel
We prioritize connection and opportunities to build relationships with our
customers and each other. For this role, you may be required to travel
occasionally to participate in project or team in-person meetings.
What We Offer
Working at Twilio offers many benefits, including competitive pay, generous time
off, ample parental and wellness leave, healthcare, a retirement savings
program, and much more. Offerings vary by location.
Twilio thinks big. Do you?
We like to solve problems, take initiative, pitch in when needed, and are always
up for trying new things. That's why we seek out colleagues who embody our
values — something we call Twilio Magic [https://www.twilio.com/company/values].
Additionally, we empower employees to build positive change in their communities
[https://twilio.org/support-and-resources/impact-fund] by supporting their
volunteering and donation efforts.
So, if you're ready to unleash your full potential, do your best work, and be
the best version of yourself, apply now! If this role isn't what you're looking
for, please consider other open positions.
[https://www.twilio.com/company/jobs#open-positions]
Twilio is proud to be an equal opportunity employer. We do not discriminate
based upon race, religion, color, national origin, sex (including pregnancy,
childbirth, reproductive health decisions, or related medical conditions),
sexual orientation, gender identity, gender expression, age, status as a
protected veteran, status as an individual with a disability, genetic
information, political views or activity, or other applicable legally protected
characteristics. We also consider qualified applicants with criminal histories,
consistent with applicable federal, state and local law. Qualified applicants
with arrest or conviction records will be considered for employment in
accordance with the Los Angeles County Fair Chance Ordinance for Employers and
the California Fair Chance Act. Additionally, Twilio participates in the
E-Verify program in certain locations, as required by law.
