Get to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any
technology, anywhere, on any device or app. Our flexible and neutral products,
Okta Platform and Auth0 Platform, provide secure access, authentication, and
automation, placing identity at the core of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not
looking for someone who checks every single box - we’re looking for lifelong
learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
THE OPPORTUNITY:
Are you a strategic and technically adept marketing automation leader with a
passion for leveraging cutting-edge technology to drive impactful customer
experiences? We're seeking a Senior Manager, Marketing Automation to join our
dynamic team. In this pivotal role, you'll be instrumental in developing and
executing our marketing automation strategy, with a sharp focus on integrating
Artificial Intelligence to enhance journey orchestration and optimize funnel
management.
You'll lead the design, implementation, and optimization of sophisticated,
personalized customer journeys across various digital channels, ensuring
seamless and highly effective engagement from initial awareness through to
advocacy. This role is critical in maximizing our marketing impact, improving
conversion rates, and contributing directly to Okta's global growth by putting
Identity at the heart of digital interactions.
WHAT YOU'LL DO:
The core of this role is mastering the customer experience within our MarTech
tools. You will:
-
CAMPAIGN JOURNEY ARCHITECTURE & TECHNICAL IMPLEMENTATION:
- Own the translation of marketing requirements (e.g., from Campaign, Demand
Gen, or Product Marketing teams) into functional, segment-specific automation
programs within our MarTech platforms (e.g., Marketo, 6sense).
- Design, build, and optimize complex, multi-channel customer journeys that
deliver personalized experiences at scale, ensuring seamless and highly
effective engagement from initial awareness through to advocacy.
- Manage the hands-on technical configuration of campaigns, including building
sophisticated logic, segmenting audiences, setting up testing frameworks,
ensuring correct tracking, and integrating data flows between systems like
Marketo, Salesforce, 6sense, and Outreach.
- Ensure data integrity and hygiene across all automation programs, managing
list imports, opt-outs, and data synchronization rules to maintain a healthy
and compliant database.
-
FUNNEL OPTIMIZATION AND PERFORMANCE:
- Optimize the end-to-end marketing automation funnel, from lead generation and
nurture to conversion and retention. You'll continuously analyze funnel
performance, identify bottlenecks, and implement data-driven strategies to
improve conversion rates and shorten sales cycles.
- Lead a rigorous A/B and multivariate testing strategy across all automated
campaigns and journeys to identify top-performing elements, optimize
conversion paths, and improve overall program efficacy.
- Establish clear key performance indicators (KPIs) and develop robust
reporting to measure campaign effectiveness, presenting insights and
data-backed recommendations for continuous optimization.
-
AI INTEGRATION AND PLATFORM EXPERTISE:
- Own, develop, and evangelize the strategy for integrating AI and machine
learning capabilities into journey orchestration, leveraging it for
predictive analytics in segmentation, dynamic content personalization, and
identifying optimal engagement times.
- Oversee the utilization and health of our marketing automation platform(s)
and related integrations. You'll manage platform configuration and contribute
to developing user-friendly self-service capabilities for internal users.
- Partner closely with xDR, Marketing Operations, and other Marketing teams to
ensure seamless lead flow, consistent messaging, and integrated campaign
execution across the customer journey, specifically aligning automation
efforts with sales outreach strategies.
- Strategic Leadership & Team Growth
- Be the strategic innovator for buyer engagement by proactively analyzing
performance data, intent signals (6sense, Clay, etc.), and industry trends to
identify and champion new journey opportunities.
- Be the expert who asks, “Have we considered using these signals for a new
journey, or trying this CTA/offer?” and can model out the potential impact.
Lead, guide, and develop our marketing automation specialists, fostering a
culture of data-driven decision making, operational excellence, and continuous
improvement through curiosity. You will set the vision for the team and empower
them to execute, grow their skills, and drive significant business results.
WHAT YOU'LL BRING:
CORE EXPERTISE:
- Campaign Implementation Mastery: 5+ years of progressive, hands-on experience
in a dedicated marketing role, with at least 2-3 years in a leadership or
managerial capacity. Demonstrated ability to take a non-technical strategy or
campaign brief and independently build and launch it within a major MA
platform.
- Journey Orchestration & Delivery: Proven ability to design, build, and
optimize complex, multi-channel customer journeys that drive specific
business outcomes and enhance the customer experience.
- Platform Proficiency & Technical Acumen: Deep, hands-on expertise with a
leading marketing automation platform (e.g., Marketo, Salesforce Marketing
Cloud, HubSpot). Understanding of database management principles and system
integration concepts. 6sense certification required.
ANALYTICAL & STRATEGIC SKILLS:
- Funnel Optimization: Strong analytical skills with a track record of
analyzing marketing funnel performance, identifying areas for improvement,
and implementing data-driven strategies to significantly drive conversion and
efficiency.
- Translational Communication: Exceptional ability to communicate technical
requirements and platform capabilities clearly to non-technical stakeholders,
and conversely, to translate strategic marketing goals into technical
specifications.
- Tool Ecosystem Experience: Practical experience integrating and optimizing
workflows between marketing automation platforms and complementary tools such
as 6sense (ABM/intent data) and Outreach (sales engagement).
Bonus Points If You Have:
- Certifications in Marketo
- Experience in a B2B SaaS environment focusing on identity or security
solutions.
Are you ready to redefine how we engage our customers and partners through
cutting-edge, AI-driven marketing automation? We'd love to hear from you!
LI-Hybrid
Below is the annual On Target Compensation (OTE) range for candidates located in
California, Colorado, New York and Washington. Your actual OTE, which is
inclusive of base salary and incentive compensation, will depend on factors such
as your skills, qualifications, experience, and work location. In addition, Okta
offers equity (where applicable) and benefits, including health, dental and
vision insurance, 401(k), flexible spending account, and paid leave (including
PTO and parental leave) in accordance with our applicable plans and policies. To
learn more about our Total Rewards program please visit:
https://rewards.okta.com/us [https://rewards.okta.com/us].
The annual OTE range for this position for candidates located in California,
Colorado, New York, and Washington is between:
$170,000—$256,000 USD
Below is the annual salary range for candidates located in Canada. Your actual
salary will depend on factors such as your skills, qualifications, and
experience. In addition, Okta offers equity (where applicable), bonus, and
benefits, including health, dental, and vision insurance, RRSP with a match,
healthcare spending, telemedicine, and paid leave (including PTO and parental
leave) in accordance with our applicable plans and policies. To learn more about
our Total Rewards program, please visit: https://rewards.okta.com/can
[https://rewards.okta.com/can].
The annual OTE (On Target Earning) range for this position for candidates
located in Canada is between:
$140,000—$210,000 USD
What you can look forward to as a Full-Time Okta employee!
Okta cultivates a dynamic work environment, providing the best tools, technology
and benefits to empower our employees to work productively in a setting that
best and uniquely suits their needs. Each organization is unique in the degree
of flexibility and mobility in which they work so that all employees are enabled
to be their most creative and successful versions of themselves, regardless of
where they live. Find your place at Okta today!
[https://www.okta.com/company/careers/]https://www.okta.com/company/careers/
[https://www.okta.com/company/careers/].
Some roles may require travel to one of our office locations for in-person
onboarding.
Okta is an Equal Opportunity Employer. All qualified applicants will receive
consideration for employment without regard to race, color, religion, sex,
sexual orientation, gender identity, national origin, ancestry, marital status,
age, physical or mental disability, or status as a protected veteran. We also
consider for employment qualified applicants with arrest and convictions
records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job
application, interview process, or onboarding please use this Form
[https://docs.google.com/forms/d/1EfiEYZrIyhA2X4Fijk0R3RKYOzNoS3wtvyM4nhbZnXE/edit]
to request an accommodation.
Okta is committed to complying with applicable data privacy and security laws
and regulations. For more information, please see our Privacy Policy at
https://www.okta.com/privacy-policy/ [https://www.okta.com/privacy-policy/].
