About The Role:
We are seeking a Senior Account Executive to support corporate affairs and
reputation assignments. You will collaborate within the team, support on
corporate, reputation and crisis files, and execute tactics inclusive of
traditional, social media and emerging public relations tactics. The Senior
Account Executive will work with some of the world’s most renowned brands to
deliver corporate communications programs.
In this role, you will have responsibility for a variety of activities,
including contributing to corporate communication strategies and campaigns,
developing messaging and content, creating presentation materials, issues
monitoring, influencer vetting, conducting research and continuing to build
Zeno’s growing Corporate Affairs offering.
Candidates applying for this role should be skilled at writing/editing and
project management, be detail-oriented, and have a strong understanding of
corporate communications tools/channels, employee engagement,
executive/leadership communications, crisis communications, issues management
and thought leadership. The candidate must also be willing to speak up, learn,
collaborate, contribute effectively, and travel when needed.
The Senior Account Executive will work closely with senior-level team members to
implement reputation management programs for Zeno clients across Canada. In
addition, the role will include new business proposal support, as well as the
opportunity to contribute to the intellectual capital for the firm. You will
work as part of a team on a variety of accounts, in industry sectors such as
consumer, health and wellness, technology, professional services and B2B.
You will succeed at Zeno if you are confident, resourceful, tenacious. You live
and breathe the social conversation in Canada – knowing what is going on, and
how current events are impacting Canadians lives and how these impacts can
support or hinder our communications work. You have an understanding of
traditional and non-traditional public relations tactics and are deeply
intrenched in the Canadian media and social media landscape.
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Responsibilities
- Support on issues and crisis related mandates for clients
- Tactical execution of communications campaigns including event planning and
management, content writing, project management, media pitching, community
management and reporting
- Writing/editing across a wide variety of client deliverables – including
communications plans, scripts, talk tracks, and thought leadership pieces
- Support in the development of and execution of thought leadership programs
for senior leaders and executives
- Execute and oversee monitoring programs
- Execute research projects for client program
- Understand key competitors and their business strategies
- Understand key client industry issues relating to products, product
categories, technologies, primary and potential competition and general
issues facing the industry
- Work across geographics and practice areas
- Understands client tone of voice, brand standards and apply them consistently
across client work
- Use SEO best practices and writing for digital properties (e.g., blogs,
newsletters, emails.)
- Be willing collaborator and contributor; quick on your feet; excited to
learn; not afraid to ask questions or make suggestions/recommendations
About You
- 3 or more years of experience in public relations, corporate communications
and/or social media; agency experience preferred
- Bachelor’s degree (communications, public relations, journalism or related
preferred)
- Collaborative spirit, results driven with the ability to manage multiple
priorities and work against deadlines
- Strong background in corporate communications
- Exceptional writing skills
- Can translate strategic priorities into compelling communications tailored to
specific audience segment
- Brings critical and creative thinking to solve communications challenges and
meet objectives
- Strong organizational skills and the ability to identify competing
priorities/escalate when appropriate
- Results-driven with the ability to manage multiple priorities, work against
tight deadlines, troubleshoot, and propose solutions
- Comfortable delegating responsibilities both above and below your level,
overseeing quality, and ensuring deadline and budget adherence
- Strong business acumen, demonstrating understanding of financial reports,
ability to draft scopes of work, and contribute to budget development
- Understanding of internal communications tools and technology (ex:
Firstup/SocialChorus, Qualtrics, Workplace, Yammer, SharePoint, etc.)
- Experience working directly with clients and actively participating in client
meetings; professional presence
- Experience in CPG, food and beverage, energy and industrials, B2B, tech,
and/or health preferred
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ABOUT US
Zeno Group is the fiercely independent and global, integrated communications
agency, born from PR. We bring together the boldest and brightest talent to help
clients across industries and sectors unleash the power of strategic
communications. Guided by our "Fearless Pursuit of the Unexpected," we push the
boundaries to achieve real business value and societal impact for clients.
Winner of the industry’s most coveted awards including the 2024 PRWeek U.S.
Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year,
2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work
For in North America and a three-time winner of PRWeek’s Best Places to Work.
Zeno has also been previously recognized by the Cannes Lions International
Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Healthy, happy employees make Zeno better, so we have programs that support
physical, mental and financial wellness. Our culture and benefits are designed
to promote flexibility, celebrate diversity and support work/life balance. We
offer a variety of medical, dental and vision insurance with prescription plans,
as well as short and long-term disability. Our Be Kind to Your Mind program
focuses on mental health, providing a paid subscription to Headspace and access
to mental health providers and other services through a best-in-class employee
assistance program. Employees are encouraged to bring their authentic self to
Zeno and participate in our employee resource groups which build communities for
sharing and support. And while we love our work, we believe in the restorative
power of time off with generous vacation, paid holidays and self-care time.
Employees are supported in their pursuit of financial wellness with tuition
assistance, life insurance and free access to a certified financial coach. And
our unique Zeno Wellness program provides a monthly allowance to fund activities
in your personal life that bring you joy and keep you healthy.
