Education Perfect is an EdTech platform designed to empower educators and amplify their impact in the classroom. We aim to enable teachers to personalise learning at scale with a range of powerful learning, assessment, and insights tools, helping them and their students reach their full potential.
As an EPeep, you’ll work on projects that have a real impact on students' lives and have the freedom, support and resources you need to develop your skills and grow your career.
We are looking for a Product Marketing Manager to bridge the gap between product development and market success in Canada. This role plays a crucial part in ensuring our products resonate with local customers by crafting compelling messaging, executing go-to-market strategies and driving product adoption. Collaborating closely with sales, customer success and curriculum teams, you will leverage market insights to refine our product positioning, inform the roadmap and enhance engagement.
This role involves building strong relationships and coordinating projects across our ANZ and Canadian teams, so some flexibility in working hours may occasionally be required to accommodate different time zones.
What you will do
Partner with sales, customer success and curriculum teams to understand market needs, challenges and opportunities, ensuring our global positioning strategies are effectively localised for the Canadian market
Develop compelling messaging, value propositions and marketing collateral that clearly communicate product benefits to educators and institutions, driving engagement and conversion
Lead the planning and execution of go-to-market strategies for new products, features and updates, aligning with local market dynamics to maximise impact
Oversee product launches, ensuring sales and customer success teams are equipped with the necessary materials, training and tools to drive adoption and retention
Collaborate with marketing teams to create region-specific campaigns, webinars and promotional content that enhance product visibility and engagement
Analyse user data, feedback and behavioural trends to identify opportunities for increasing product adoption, optimising engagement strategies and ensuring long-term customer success
Conduct in-depth market research and competitive analysis to stay ahead of industry trends, monitor competitor positioning and refine our strategic approach
Use insights from research and customer segmentation to inform and enhance product-market fit, ensuring our offerings align with the evolving needs of educators and institutions
Provide feedback and strategic input to the product team to influence the roadmap, ensuring new features and improvements address key market demands
About you
5+ years of experience in product marketing within SaaS, ideally in ed-tech
Experience working in a regional role within a global organisation is a plus
Proven ability to drive product adoption, engagement and growth
Strong analytical skills to interpret data and inform strategic decisions
Excellent communication and presentation skills
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects
Equitable opportunities, growth, and development lie at the heart of how we work at EP. We understand that not all applicants may possess all the following attributes so if you think you have what it takes, but are not sure you check every box, we would love to still hear from you!
What we offer
Employee Equity Bonus Plan: Be part of our success with equity bonuses that foster ownership and shared growth across the company
Christmas Shutdown Leave: Enjoy a full company shutdown during the week of Christmas, with 3 extra days of paid leave to bridge any non-public holidays
Volunteer Day: All EPeeps receive one paid day per year to volunteer and give back to their communities
Purchase Extra Leave: Opt-in to buy an extra week of annual leave, with payments spread across the year
Work From Anywhere: Work up to 90 days per year from a different state or country—perfect for blending work and travel
Wellness Bonus: Receive a pre-tax $625 CAD End-of-Year Wellness Bonus to support your health and well-being
Health Insurance: All Canada staff are enrolled in our Manulife health insurance plan, which includes life insurance, accidental death & dismemberment, dependent life, survivor benefit, extended health care, critical illness, dental care and access to the Health Service Navigator
Home Set-Up Support: Remote and hybrid workers may be eligible for support to set up a productive and comfortable home workspace
Communication Allowance: Get $50 NZD (equivalent) per month toward your phone and internet costs if you work remotely or in a hybrid setup
Parental Leave Support: We support growing families with up to 12 weeks of full-pay top-up for primary caregivers, 3 weeks of paid leave for secondary caregivers, and an extra 5 days of New Parents Leave for both, all available after your first 3 months. Returning primary caregivers also receive enhanced pension contributions to support their financial wellbeing.
Learning & Development: Access engaging internal workshops, performance reviews and ongoing development discussions to grow your career
Tenure Recognition: Celebrate your milestones with bonus leave and cash rewards at 5, 10, and 15 years of service
Referral Bonus: Recommend great people and earn a $2000 NZD (equivalent) pre-tax bonus when your referral joins and passes their trial period
EP Support Groups: Mana Wahine, DEI, Environmental Impact and Wellness Committees
The opportunity to work within a growing global business with Diversity Works accreditation, Carbon Net Zero BCorp status, Digital Promise certification, and an unwavering commitment to our mission, people, and community
We celebrate individuality, value diversity, and understand that flexible and remote work opportunities enable our team members to work in a way that fosters creativity and inspires individual brilliance. When you work with us, you're not just joining a company - you're joining a team united by the desire to make a difference.
