ABOUT MAPLE
Founded in 2015, Maple is a fast-growing health tech company with a vision to
power the future of healthcare by building a connected and superior experience
for patients, doctors, nurse practitioners and other types of health providers.
We offer virtual care services across multiple distribution channels, including
Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public
Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare
providers and nearly 7 million Canadians with access to our services, Maple is
one of Canada’s fastest-growing virtual care companies.
We have established an entrepreneurial culture centered around our purpose to
support people’s health and well-being and to strengthen the healthcare system.
We attribute our success to our team, who has helped us achieve numerous
noteworthy awards including: LinkedIn's Top 10 Startups, Deloitte Canada’s
Technology Fast 50, Globe & Mail's Top Growing Companies in Canada, North
America’s Inspiring Workplaces, and Glory Professional’s The Power 50: Canada’s
Most Impactful Companies.
THE POSITION
We’re hiring a Lifecycle Marketing Manager to join our Performance and Digital
Marketing team. This role is ideal for someone with hands-on experience in
lifecycle or CRM marketing who’s ready to take on greater ownership and
visibility. You’ve likely owned end-to-end campaigns before and are now looking
for a role where you can deepen your impact, contribute to strategy, and operate
with more autonomy in a fast-paced, purpose-driven environment.
As the Lifecycle Marketing Manager, you’ll own campaign execution from ideation
through launch, bringing stakeholders along the journey to ensure alignment,
efficiency, and high-quality output. You'll act as the central driver of
projects — balancing speed and thoughtfulness, ensuring tight project
management, and ultimately delivering campaigns that help people better engage
with their health.
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YOUR IMPACT
- Serve as a project driver who brings clarity and momentum to cross-functional
efforts
- Own the strategy-informed execution of full-funnel lifecycle campaigns — from
onboarding to retention
- Build scalable campaign frameworks that support product and service launches
- Design and launch personalized, behaviorally triggered multi-channel programs
(email, push, in-app)
- Act as a trusted thought partner to the Senior Manager of Lifecycle
Marketing, contributing ideas and collaborating on roadmap priorities
- Work cross-functionally to ensure aligned messaging, clear timing, and
operational efficiency
- Lead experimentation across lifecycle touchpoints and continuously optimize
for performance
- Provide campaign insights and translate data into meaningful recommendations
12 – 18 MONTH DELIVERABLES
In your first 90 days, you’ll audit our existing lifecycle programs, identify
priority improvements, and establish strong working relationships with
cross-functional stakeholders. You’ll launch your first campaign and build out
foundational reporting to help guide future efforts. You’ll also align with the
Senior Manager on a roadmap of high-impact lifecycle initiatives.
Over the next 12 to 18 months, you’ll deliver a series of full-funnel lifecycle
programs across multiple SKUs and services. You’ll strengthen campaign quality,
improve go-to-market efficiency, and help institutionalize repeatable frameworks
that enable scale. Through strong execution and strategic partnership, you’ll
become a go-to collaborator across the business, helping raise the bar for
lifecycle marketing at Maple.
CANDIDATE PROFILE
- 3+ years of lifecycle or CRM marketing experience, ideally in a SaaS B2C
environment. Familiarity with subscription-based growth models is considered
an asset.
- Proven ability to independently plan and execute campaigns end-to-end
- Experience with tools like Braze, Customer.io, Marketo, or SFMC
- Strong segmentation and behavioral targeting expertise
- Data-savvy, with comfort interpreting performance metrics and identifying
opportunities
- Excellent collaboration and stakeholder management skills — especially
cross-functionally
- Comfortable contributing to strategic thinking while owning hands-on
execution
Not checking every box? Please apply anyway. We understand that candidates have
different experiences that may make them a fantastic fit for this position, and
for Maple. We value equity, diversity, and inclusion, and we’re committed to
providing fair and equal opportunities to all applicants. We also want to
provide an accessible interview process, so if there’s any accommodations that
would make your experience more comfortable, please let us know.
OUR CORE VALUES
- We are a team: We’re team Maple. We’re better together. We support each
other, face challenges collectively, and are united in a belief that we can
make a positive difference in healthcare, as one.
- We can do big things: We’re bold. We know that if we push the boundaries, and
inspire each other to dream bigger and think differently, we will realize our
incredibly ambitious goals.
- We celebrate wins and own mistakes: We empower each other to own our
contributions. We celebrate and learn from our achievements, and we recognize
and learn from our mistakes.
- We get better every day: We never settle. We’re always learning and
improving, always seeking feedback, and we tackle challenges with a belief
that better is always possible—in ourselves, our processes, our products and
our services.
- We’re all the way in: We’re fully committed. We strive for excellence, are
driven by our purpose, and we act with urgency to fulfill it every day.
WORKING AT MAPLE
We want you to love working at Maple—feeling challenged, supported, and cared
for. Just as we strive to grow and improve, we encourage you to embrace the same
mindset as you work toward your personal best. Together, we can learn, develop,
and power the future of healthcare. At Maple, your success is our success.
We care about your health and well-being. Here’s how we’ve got you covered:
- Competitive benefits package: health, dental, counselling, and life insurance
coverage to care for you and your loved ones.
- Health spending account: extra funds for wellness essentials like eyeglasses,
therapy, and more.
- Wellness budget: recharge with activities that fuel your well-being—fitness
classes, mindfulness tools, and beyond.
- Maple access: virtual healthcare for you and your family, including general
practitioners, pediatrics, and therapy consultations.
- Paid health Days: 10 extra days for when life happens—rest, appointments, or
caregiving included.
- Destination5: work internationally in eligible countries for up to 5 days per
year.
- Retirement savings plan: invest in your future with our group retirement
savings plan.
- Branch out budget: $1,000 annually to pursue professional development and
fuel your growth.
OTHER
- Job type: Full-time
- Hiring manager: Senior Manager, Lifecycle Marketing
- Location: Hybrid, 225 Richmond St W #201, Toronto, ON M5V 1W2
- Start date: October/November
- Vacation: 3 weeks
Please note that any offer of employment may be subject to verification of
employment and education background checks, including a criminal record check.
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