Description
The Senior Product Manager, Home Solutions Value Propositions, will support the development and creation of strategic data-driven value propositions that differentiate TELUS and create value for our customers. You will be part of the team that defines and executes offer strategies that position TELUS as the market leader in connected home services with a laser focus on household acquisition, retention, and customer value accretion.
Key Responsibilities
Own the creation of differentiated value propositions for home solutions services, grounded in customer research, behavioural insights, and a deep understanding of customer needs and pain points
Utilize market analytics, segmentation, and performance data to identify opportunities that drive customer acquisition, reduce churn, and support accretive base migrations
Translate insights into compelling offers that resonate with customers and reinforce TELUS’ brand promise of simplicity, reliability, and innovation
Organize and lead cross-functional teams supporting activities throughout the customer lifecycle to design offers that are meaningful to customers at every stage of their journey, from new acquisition to plan upgrades and retention
Work closely with the pricing team to design innovative rate plans and offer structures that reflect customer value, market dynamics, and enhance the TELUS brand position
Influence the evolution of TELUS’ home solutions bundling strategy, integrating services in ways that deliver enhanced value, convenience, and customer loyalty
Interlock with the Chief Product Office to drive product and systems roadmap in synchronization with the overall value proposition strategy
Partner with the marketing communications team to bring value propositions to life through clear, impactful messaging that differentiates TELUS in the marketplace
Ensure go-to-market plans are fully interlocked with channel go-to-market teams and aligned with the customer insights, value proposition strategy, and competitive positioning
Stay ahead of evolving customer expectations, emerging trends, and competitor value proposition evolutions to continuously inform and refine our offerings
Qualifications
5+ years in product marketing, pricing, strategy roles in telecom, technology, or related industries
Proven experience developing and communicating value propositions, offers and campaigns in multi-product or bundled environments
Strong understanding of home and connectivity services including internet, TV, home automation, and digital security
Experienced communicator with an ability to lead executive-level presentations on complex subject
Deep analytical skills and financial acumen; comfortable using data to drive decisions
Excellent cross-functional leadership, influencing, and communication skills
Strategic mindset with a passion for innovation and customer-centric design
