CareersThatKickSaas! We are seeking a highly motivated Growth Web Developer to elevate our digital presence, spearhead conversion-focused experimentation, and optimize performance across TrueContext’s web and demand generation channels. Reporting to the Sr. Manager, Demand Generation, you'll play a pivotal role in improving traffic-to-lead conversions, refining user flows, and guiding our digital brand experience forward.
Responsibilities:
Optimize Conversion Paths: Design, implement, and iterate on landing pages, microsites, and digital campaigns using A/B testing, multivariate testing, and heatmap/user behavior tools.
Web Development & Performance: Build scalable, responsive web experiences for desktop and mobile with a focus on SEO, GEO, accessibility, and page speed improvements, while maintaining seamless integrations with our CRM and MAP platforms.
Analytics & Experimentation Framework: Set up and manage CRO tools (e.g., Optimizely, VWO, or equivalent) and analytics platforms (e.g., Google Analytics, GA4), and track KPI-driven experiments.
Data-Driven Insights: Leverage quantitative and qualitative data to identify conversion bottlenecks and recommend UX improvements or technical enhancements.
Cross‑Functional Collaboration: Work alongside marketing, product, design, and rev‑ops teams to align on growth goals and optimize campaign performance.
Best Practices & Evangelism: Maintain and share CRO playbooks, experiment templates, and growth documentation across the marketing team.
Skills and Qualifications:
Technical Expertise: Proficient in HTML, CSS, JavaScript, and modern frontend frameworks; comfortable configuring CMS, tag management, and testing platforms. Experience with WordPress preferred.
CRO & Analytics Savvy: Hands-on experience running CRO programs, personalization, A/B testing, optimizing conversion funnels, and interpreting web analytics.
Strategic & Results-Oriented: Strong analytical mindset, with the ability to translate data into actionable experiments and strategic improvements.
Collaborative Communicator: Effective at working cross-functionally—with design, marketing, product, and leadership—to drive shared objectives.
Growth-Minded: Experience in scaling conversion, performance marketing, or landing page optimization in a SaaS or tech-enabled services environment.
Forward-thinker: Maintain a growth and learning mindset in proactively tapping into the trends and best practices for the rapidly changing digital landscape through AI.
5-7 years of web development and CRO experience, preferably in a high growth B2B SaaS environment.
Some Extra Benefits:
Company-wide & team social events
Wellness yearly allowance
Great time off benefits (4 weeks of vacation + 2 True2ME days + 1 TrueCrewCares day)
½ day FriYAYs (from Victoria Day until Labour Day)
Catered lunches 2x per week
An amazing office space with plenty of snacks, drinks, and space to collaborate
Hybrid work environment (3 days a week in the office)
If you are looking for the opportunity to embrace and be part of a truly unique company culture, this KickSaaS opportunity might just be for you!
