Picture of Carla Arellano, Supervisor Client Services(Doane GT)
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Who we are
You know those big cities that still feel like small towns? Where everyone’s
friendly and helps each other out? That’s like Doane Grant Thornton. Except here
we’re all professionals and there isn’t a mayor or a general store. What we’re
trying to say is that we’re a large and growing professional services firm that
still feels like a community. We employ about 3000 people across Canada, and we
truly care about our colleagues, our clients and the communities where we work
and live. That’s what’s most important to us. We’re building a thriving
organization that’s purpose driven and still want to remember what your
favourite milkshake flavour is.
As a Regional Manager, Marketing & Communications, your responsibilities will
include:
• Plan, lead, and execute multi-channel marketing campaigns aligned to firm
objectives and within budget. This includes ideation, planning, communication
with and buy-in from key stakeholders, content curation, tactical execution,
internal and external communications, tracking and reporting on KPIs
• Lead various marketing initiatives across the region. This includes, but is
not limited to, email marketing, event marketing, content marketing, and
sponsorship marketing
• Lead other special projects in western Canada as needed
• Review analytics from campaigns and other assets and provide suggestions for
increasing efficiencies, improving engagement, and expanding our market reach
• Build strong relationships with stakeholders to understand their needs and the
needs of their clients, and make strategic recommendations that demonstrate a
strong understanding of the problem or business need and that align to the needs
of the firm and the client
• Build trust and rapport with the greater marketing team across the firm to
identify opportunities to increase brand awareness for the region, improve
workflow processes, and elevate the effectiveness of the regional marketing team
• Understand the various touch points and stages of a sale cycle in professional
services and identify, plan, develop, and lead the right marketing tactic to
help drive a positive purchase decision
• Maintain cumulative project reporting summary, including successes and lessons
learned, digital analytics and budget updates to be used for leadership updates
and future planning
• Function like a consultant to internal clients, bringing value to the entire
marketing process. Educate them on the role of marketing, including the
processes and required inputs to produce effective campaigns and how to plan for
periods of high demand. Share ideas and ask questions including who the target
audience is and what they want them to think, feel, do, or say as a result of a
campaign
• Being an advocate for marketing with internal clients. Educate them on the
role of marketing, including the processes and required inputs to produce
effective campaigns and how to plan for periods of high demand
• Ensure that our culture and brand voice is reflected in all external
communications
• Actively participate in working groups to deliver national and regional
campaigns
• Be a champion in the use of the firm’s Customer Relationship Management (CRM)
system, Content Management System (CMS), Project Management System (PMS) and
other marketing enablement technology to manage campaigns and track ROI
• Act as a brand ambassador. Collaborate with national marketing &
communications team, regional marketing managers to ensure brand integrity and
consistency across all external and internal marketing activities including
advertising, presentations, sponsorship, social media, communications, and event
materials
• Remain knowledgeable of firm marketing strategy, programs and campaigns to
leverage in your projects and campaigns
• Demonstrate a good understanding of the firm’s services and markets by
proactively bringing forward creative ideas that elevate our marketing campaigns
and drive engagement
with our brand
• Perform other duties as required under the guidance of the Regional Senior
Marketing Managers
• Travel will be required (when appropriate)
Doane Grant Thornton
If you’re a bit like us, you’re driven to connect with how others are feeling
and thinking. Here we walk in others shoes before taking action. Just imagine
being part of a team that puts “we before me”, where flexAbility is a mindset,
and where you trust your colleagues to have your back. At Doane Grant Thornton,
you’ll work with inspiring leaders who support your development, both personally
and professionally. This is a place where your insatiable curiosity enables you
to think, see and hear from a variety of perspectives, a place where every day
is different and having the courage to grow is part of who you are. And when all
this comes together, well that’s when the magic happens!
Want to learn more about who we are and how we live our purple every day? Read
our colleagues’ stories at www.discoveryourpurple.ca
Think you've got what it takes to be a Regional Manager, Marketing &
Communications? Like the colour purple? Here's a few more boxes we're also
hoping you can tick:
• University degree in Marketing, Communications or equivalent
• Minimum of 8 years of experience in marketing communications and people
management, in a B2B environment, preferably professional services
• Strong business acumen with proven experience connecting marketing initiatives
to business objectives
• Highly collaborative with the ability to build relationships across teams and
stakeholders
• Strong project management skills with ability to prioritize, multi-task and
perform in a fast-moving and deadline-oriented environment to deliver quality
results
• Resourceful and critical thinker who consistently brings forward creative
solutions that meet client needs
• Exceptional and effective written and verbal communication skills, and apply
tact and discretion when communicating with others
• Results driven and willing to learn and to seek continuous improvement in
quality and efficiency in everything you do
• Strong proficiency with Microsoft Office Suite of tools, with an emphasis on
Word, PowerPoint and Excel
• Experience working with Microsoft Dynamics or other CRMs and marketing
enablement tools
• Intellectual curiosity that drives you to look further, broader, deeper.
Strong desire to improve processes, and comfortable using technology
• A valid driver’s licence and access to a vehicle for occasional travel (when
appropriate) is considered an asset
At Doane Grant Thornton we’re focused on making a difference in the lives of our
clients, our colleagues and our communities. That’s our purpose. Or, as we like
to say, living our purple.
What's in it for you?
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Profit sharing, Flex days, RRSP contributions, Firmwide holiday closure,
Wellness benefits, Concierge-like benefits, Work from anywhere in Canada in the
summer for 4 weeks, and more!
Our special culture shines through when we have the opportunity to connect in
person. That’s why we’re working in a model where teams are required to be
together in the office 4 days per week.
Are you ready to Discover Your Purple?
