At Backcountry, our mission is to connect people to their passions. Our four
online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim
to supply our customers with the gear, knowledge, and inspiration necessary to
get out there and chase down life’s greatest moments. We do this by providing
the biggest and best assortment of premium outdoor products, superior shopping
experience, personalized Gearhead expertise, lightning-fast and accurate
fulfillment, and inspirational, informative, and community-centered content.
We’re looking for a motivated, performance-driven Lifecycle & Loyalty Marketing
Manager to join our team. This role will challenge you to blend strategic
thinking with hands-on execution. It demands curiosity, analytical rigor, and
the ability to move quickly while maintaining meticulous attention to detail. If
you love the fast pace of e-commerce, thrive on turning data into action, and
are excited about directly impacting customer engagement and loyalty, we invite
you to join us.
This role is challenging – above and beyond the day-to-day responsibilities,
you’ll have a big role within a fast-paced team.
This position will report into the Director, Retention.
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What you get to do every day:
- This role blends strategy and execution, providing the opportunity to truly
own initiatives, from ideation through implementation. You’ll have a
meaningful impact on how we interact with our customers, driving deeper
connections and lasting loyalty.
- Design and evolve Backcountry’s cross-channel lifecycle strategy—with a sharp
focus on growing LTV, repeat purchase rate, frequency, and long-term customer
satisfaction.
- Own end-to-end lifecycle campaign execution, including segmentation, journey
logic, dynamic content personalization, QA, deployment, and analysis.
- Lead the implementation and optimization of our loyalty program, anchored in
customer insights, commercial impact, and seamless integration across our
systems.
- Serve as the go-to expert on what our CRM platform can (and can’t) do—and how
to push its limits. Stay ahead of trends in CRM tech, deliverability, and
operational best practices.
- Monitor platform and campaign health—bounces, complaints, deliverability
issues, and data sync errors—and own incident response plans.
- This overview isn’t exhaustive—we’re always evolving, and your
responsibilities will too. You’ll have plenty of opportunities to take
initiative, grow your role, and explore new ideas.
What you bring to the role:
- 4+ years of experience in CRM, retention, lifecycle, or email
marketing—preferably in a fast-paced e-commerce or DTC environment.
- Experience hands-on in executing email marketing campaigns using ESPs.
- Strong organizational skills with meticulous attention to detail.
- Strong analytical skills—you can comfortably interpret data, run tests, and
make data-driven marketing decisions.
- A collaborative attitude—you build positive relationships and communicate
effectively across teams.
What’s in it for you? Joining the CSC Generation family of brands isn’t just
about having a seat at the table—it’s about helping redesign the table entirely.
You’ll be challenged, stretched, and supported as you grow faster than you
thought possible. In addition to competitive compensation, we offer:
- Executive Access: Work directly with brand CEOs and senior leadership,
solving real business problems and earning mentorship from top operators.
- AI-First Skill Building: Get hands-on with the most advanced AI tools in the
market. From automation to prompt engineering, you’ll build a modern tech
stack that sets you apart in any industry.
- Accelerated Career Path: High performers are quickly entrusted with greater
responsibility, new challenges, and leadership opportunities across our
portfolio of brands.
- Competitive benefits: Paid time off policies, 401(k)/RRSP match,
medical/dental/vision and a variety of supplemental policies, and employee
discounts at our portfolio companies
What our interview process looks like:
- 📞 Step 1: If you align with our vision and meet the qualifications, we’ll
reach out to schedule a conversation and introduce Backcountry.
- 🧠 Step 2:You’ll complete a short AI or product-building challenge so we can
understand how you approach problems and execution.
- 💬 Step 3:Participate in deep-dive interviews with Backcountry leadership
focused on your experience, product mindset, and operational thinking.
- 📩 Step 4: Offer. We’ll move fast for the right candidate.
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Our preference is for candidates who reside near our hub in Toronto, Ontario.
The CSC family of brands provides equal employment opportunities to all
employees and applicants for employment and prohibits discrimination and
harassment of any type without regard to race, color, religion, age, sex,
national origin, disability status, genetics, protected veteran status, sexual
orientation, gender identity or expression, or any other characteristic
protected by federal, provincial, state or local laws.
The CSC family of brands is committed to providing reasonable accommodations for
qualified individuals with disabilities in our job application procedures. If
you need assistance or an accommodation due to a disability, please contact
hrbenefits@cscshared.com [hrbenefits@cscshared.com].
