Knix is an award-winning intimate apparel and activewear brand that is
re-inventing intimates for real life. Through our innovative products and our
engaged community, we are empowering people everywhere to be unapologetically
free. Launched in 2013, we are one of the fastest-growing intimate apparel
brands in North America and are globally recognized as an innovator within the
apparel space. We reach over 3 million customers through our online stores,
Knix retail locations across North America and channels such as wholesale and
Amazon. We are revolutionizing the apparel industry with our best-in-class
customer experience, innovative products and brands Knix and Kt by Knix. Come
join us if you are looking for a purpose-driven and authentic career!
Overview:
We are seeking an experienced and strategic Social Media Manager to oversee and
elevate our organic social media efforts for both Knix and Kt by Knix. Reporting
to the Senior Director of Content you will play a key role in developing,
planning, and executing content strategies that drive engagement, growth, and
storytelling across all platforms.
You’ll be part of Knix’s Communications, Partnerships & Social Team,
collaborating closely with Creative, Brand, PR, Acquisition, CX, and
Partnerships to deliver seamless, integrated campaigns. This role requires
strong leadership skills, as you’ll manage and mentor team members while also
partnering cross-functionally to bring new product launches, promotions, and
brand campaigns to life.
The ideal candidate has a proven track record in social media management, a deep
understanding of platform best practices, and the ability to zoom out to see the
big picture while managing the details of calendars, workback schedules, and
go-to-market campaigns. You thrive in a fast-paced environment, can juggle
multiple priorities, and know how to balance strategy, content production, and
team leadership to ensure our social media presence is innovative, consistent,
and aligned with our brand mission.
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About You
- Experienced in planning, executing, and optimizing social media campaigns for
launches, promotions, and key initiatives.
- Skilled at translating brand briefs into actionable strategies that meet team
goals.
- Confident overseeing planning, creation, and execution of engaging, shareable
content across multiple social channels.
- Comfortable approving and providing feedback on creative elements (digital
assets, videos, copy, brand messaging) while also creating content when
needed.
- Strong eye for consistency in brand voice and ensuring all content is legally
compliant.
- Analytical, able to monitor performance metrics and provide insights for
continuous improvement.
- Experienced managing direct reports and freelancers, as well as collaborating
with external partners.
- Highly organized with strong time management, able to juggle multiple
priorities in a fast-paced environment.
- Proactive, positive, and inspired by Knix and our mission.
The Oppportunity
- Conceptualize, develop, execute, and monitor social media strategies,
campaigns, and calendars that drive storytelling, engagement, and growth for
Knix and Kt by Knix.
- Collaborate closely with the Senior Director of Content, Ambassador,
Influencer, Creative, and IMC teams to align on cutting-edge strategies.
- Oversee Social Media, Partnership, Ambassador, and Communications calendars
to ensure synergy across the department.
- Contribute creativity and fresh thinking to bring big ideas to life across
channels.
Qualifications
- 6+ years of experience in Social Media or Brand Marketing including 2–3 years
in a leadership role.
- Deep knowledge of social media platforms, trends, and best practices.
- Proven success managing full social media campaigns and end-to-end content
strategies.
- Excellent written and verbal communication skills, with strong copy editing
ability.
- Strong analytical skills and experience turning insights into strategy.
- Familiarity with Google Suite, Notion, Social Media Management Platforms
(Later, Dash Social), Adobe, Slack, etc.
- Highly motivated, self-directed, and collaborative with strong stakeholder
management skills.
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How we Hire
Our people are what make Knix, Knix! Our people are passionate and have a strong
belief in our mission. Our people are naturally curious and ambitious by nature.
Employees feel respected and supported at Knix. We take an inclusive and
equitable approach offering the same interview experience to every candidate we
meet with. Knix is an equal opportunity employer, we celebrate everyone and
their intersecting identities. We know and believe that diverse and inclusive
teams empower us to make better decisions and inspire innovation so that we can
better serve our customers and community. We are committed to providing
reasonable accommodations and will work with you to meet your needs. If you are
a person with a disability and require assistance during the application
process, please don’t hesitate to reach out! We celebrate our inclusive work
environment and welcome members of all backgrounds and perspectives to apply.
