The opportunity:
As the Director of Marketing and Communications, you will play a key role in shaping and executing the YMCA's marketing and communication strategies. Your creative vision, strategic thinking, and leadership skills will be vital in driving the organization's brand awareness, engaging with diverse audiences, and enhancing our impact in the community. You will collaborate with a talented team and work closely with senior executives to develop and implement innovative marketing campaigns, compelling communication materials, and effective digital strategies.
Please note: This is a maternity leave coverage position.
In this role, you will:
Demonstrate strong support and commitment to the YMCA's mission, core values, and members
Lead and execute the overall marketing and communications strategy, collaborating with cross-functional teams
Partner with internal teams and vendors to achieve goals and drive best practices
Foster a work environment that embodies the YMCA's core values
Keep the team updated on the strategic vision and market dynamics
Develop marketing KPIs and tracking systems to measure performance
Oversee cross-functional planning and execution for operational teams
Support, develop, and mentor the marketing team
Initiate and implement new marketing programs across various channels
Develop and promote branding initiatives aligned with business goals
Create and manage a comprehensive annual marketing plan
Track and report the impact of marketing programs to the VP
Serve as a customer-focused advocate in all communications
Liaise with government officials, community partners, and media
Manage contracted services for design, website development, and more
Delegate tasks to the marketing department staff and allocate resources
Conduct market research and analysis to identify growth opportunities
Manage the marketing budget and ensure compliance with brand standards
Set targets, incentives, and performance objectives for the team
Implement recruitment, retention, and performance management strategies
Stay informed of marketing developments and share knowledge with the team
Attend professional development workshops and conduct regular staff meetings
You bring:
Bachelor's degree in Marketing, Business, or related fields; MBA would be an asset
A proven track record with at least 8-10 years of progressive marketing experience, including 5 years in a senior role
Strong oral and written communication skills
Extensive experience leading a Marketing department with a success record
Exceptional digital and analytical skills with marketing management experience
Proficiency in Microsoft 365 suite and marketing tools
Skilled in building relationships and leading high-performance teams
Excellent leadership skills with a passion for employee engagement and development
Achievements in people, fiscal, and marketing management
Strong ability to cultivate relationships with stakeholders
Data-driven decision-making with strong copywriting and editing skills
Proficient in web metrics and digital analytics for data analysis
Independent worker with a track record of meeting deadlines
Flexible availability and willingness to work remotely or in-person
Problem-solving skills for complex situations
Project management abilities
Reliable vehicle for travel to various work sites when necessary
Willingness to participate in mandated training to be completed before or shortly after commencement of work including:
AODA Training
Health & Safety Awareness Training
Bill 168 (Violence & Harassment in the Workplace) Training
PCI Compliance
WHMIS
Child Protection Training
Why work for the Y:
Make a Difference: Join an organization that has a profound impact on individuals and communities, helping them thrive and grow.
Collaborative Environment: Work alongside dedicated professionals who are passionate about their work and support one another.
Professional Development: Access to ongoing learning opportunities and career growth within the YMCA network.
If you are ready to take on a rewarding and impactful role as the Director of Marketing and Communications at the YMCA, we invite you to apply today! Join our team and help us build a stronger, vibrant future for all.
Perks:
Compensation $83,694 annual salary
Extended Health benefits after 90 days
Paid sick time
Wellness day
YMCA Health and Fitness membership
If you're looking for a challenging and rewarding career, working with a diverse team where your own ideas will be heard, then the YMCA of Simcoe Muskoka is the perfect place for you.
About us:
At the YMCA we believe in the power of community and the potential of every individual. With a rich history spanning over a century, we have been dedicated to nurturing the physical, mental, and social well-being of people across the globe. We are more than just a gym or a recreation center; we are a movement that empowers individuals to reach their full potential while connecting communities in a vibrant and positive way. By joining our team, you will become part of an organization that is committed to strengthening communities and improving lives.
The YMCA of Simcoe/Muskoka is a registered charity committed to fostering healthy communities by empowering children, youth, and families, promoting well-being, and encouraging social responsibility. The YMCA of Simcoe/Muskoka successfully raises over $1 million each year through strategic campaigns.
Our YMCA employs over 1,000 staff and hundreds of volunteers who serve tens of thousands of individuals each year in various programs such as childcare, camps, health and fitness, leadership development, employment and literacy, immigrant services, and youth programming. We offer over $1 million in financial assistance annually to ensure accessibility for those who cannot afford to participate.
Applications will remain open until October 17, 2025.
We wish to express our appreciation to all applicants for their interest in this position; however only candidates selected for an interview will be contacted.
The YMCA of Simcoe/Muskoka is committed to fair and accessible employment practices. Our goal is a diverse, inclusive workforce that reflects the communities we serve. Individuals needing employment accommodation in the hiring process or job postings in an alternative format may contact the Human Resources department at hr@sm.ymca.ca.
Please note that successful candidates will be required to submit a current and satisfactory Police Record with Vulnerable Sector Screen and three professional references for review prior to starting employment.
