Overview
As part of PepsiCo Canada’s Communications team, the Communications Analyst will be responsible for supporting external communications for the One PepsiCo Canada business. The ideal candidate is a strong communicator, strategist and communications generalist with experience in corporate reputation, brand PR, content creation, and engagement measurement.
What you can expect from us:
Competitive compensation and comprehensive benefits designed to fit your unique needs
A dynamic and inclusive culture that promotes you to bring your whole-self to work
Inspiring positive change for people and the planet with sustainability goals
A supportive team that will encourage your professional growth and development
Responsibilities
Serve as communications advisor to PepsiCo Canada’s marketing teams on external communications initiatives
Support brand PR and corporate reputation plans that leverage creative ideas, media and influencers to support new campaigns, innovation launches, brand programming and other corporate priorities
Provide thoughtful and timely review of external social media, influencer content, partnerships and sponsorships for potential reputational issues
Regularly liaise and collaborate with PepsiCo Foods US, PepsiCo Beverages US, and PepsiCo brand and corporate communications team members as well as cross-functional stakeholders
Stay informed of key issues and trends impacting the company and industry as well as current events that may impact programming
Conduct media outreach to trade and local/community media on behalf of our brands
Oversee and manage the work of agency teams, ensuring flawless execution, rigorous measurement and resources
Support crisis and issues communications, as needed
Provide functional comms support across Foods and Beverages
Qualifications
Bachelor’s Degree in English, Communications, Journalism or related field
5-7 years of professional communications experience, preferably with 2 years within a PR agency with direct media interaction
Strong media relations skills including strategic planning and the ability to story-mine and pitch top-tier reporters
Strong expertise in navigating influencer/talent/partnership programming and protocols
Strong understanding of social media, including new and emerging channels and analytics
Excellent oral and written communication skills – including presentations and media materials – and an ability to develop materials under tight timelines
Unique experiences that demonstrate creative instinct, passion for marketing and deep consumer empathy
Proven track record of driving successful, insight-based, high-impact creative communications programs that deliver against brand business objectives, on time and within budget
Proven ability to interact with, manage, and influence cross-functional teams and agency partners, and work in a matrixed environment
Why work at PepsiCo
At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.
