The Manager, Brand Health & Insights plays a key supporting role in advancing Manulife’s brand measurement and insight capabilities. Working closely with the Director, this role helps execute global brand health tracking, uncover actionable insights, and deliver strategic guidance that informs brand planning and performance optimization. The ideal candidate combines analytical rigor with storytelling finesse, and thrives in a collaborative, fast-paced environment.
Position Responsibilities:
Market Research & Performance Tracking
Support the implementation of global brand health measurement frameworks, including brand health measurement, Ad Tracking, and Share of Voice etc.
Coordinate primary and secondary research initiatives across customers, brand, and competitive landscapes.
Partner with brand leads and Global Performance Marketing Shared Services on research briefs and campaign performance tracking.
Assist in managing vendor relationships and evaluating methodologies to ensure quality and innovation.
Strategic Analysis & Insight Development
Analyze brand performance data to identify trends, risks, and opportunities.
Translate research findings into clear, actionable insights that support brand strategy and campaign development.
Collaborate with cross-functional teams to support MROI initiatives and contribute to modeling efforts (e.g., MMM, simulators).
Localization Guidance
Assist in providing market-specific input on brand messaging and campaign adaptation.
Work with regional teams to ensure brand relevance and consistency across diverse markets.
Reporting & Communication
Prepare and deliver insight-rich reports for internal stakeholders, including the Global Brand Leadership Team.
Take full ownership of routine reports and initiatives such as paid media Share of Voice reporting, brand KPI reporting, and target setting.
Support the coordination and updating of annual global brand KPIs by collecting inputs from various markets and consolidating these KPIs into a global roll-up.
Support communications with global markets during the questionnaire review stage by collecting questionnaire inputs and coordinating translation reviews, etc.
Contribute to visual storytelling and presentation development to enhance clarity and impact.
Support executive enablement efforts by helping senior leaders interpret and apply brand insights.
Required Qualifications:
5-7 years of experience in brand insights, marketing analytics, or market research.
Strong understanding of brand equity, consumer insights, marketing performance metrics, and market research methodologies.
Attention to detail, with ability to work with large data sets and conduct thorough analysis.
Experience with data visualization tools and insight platforms.
Ability to synthesize data into compelling narratives and recommendations.
Collaborative mindset with experience working across teams and geographies
Preferred Qualifications:
Experience working at a market research agency
Familiarity with advanced analytics methodologies (e.g., regression analysis, MMM)
Proficiency in tools such as Power BI for dashboarding and data visualization
Analytical Curiosity: Passion for uncovering insights and exploring data-driven opportunities.
Collaborative Spirit: Builds strong relationships and works effectively across functions.
Clear Communicator: Skilled in translating complex findings into accessible, strategic messages.
Proactive Contributor: Takes initiative and ownership of projects with a focus on impact.
Growth-mindset: Eager to learn, adapt, and grow within a high-performing team.
When you join our team:
As part of our global team, we’ll support you in shaping the future you want to see.
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
LI-Hybrid
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.
Referenced Salary Location
Toronto, Ontario
Working Arrangement
Hybrid
Salary range is expected to be between
$86,250.00 CAD - $155,250.00 CAD
If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.
