Growth Marketing Manager, Integrated Campaigns & Webinars

StackAdapt • Unknown • 3w ago

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

We’re looking for a Growth Marketing Manager who will lead integrated marketing campaigns and manage StackAdapt’s webinar program. This individual contributor role reports to the Director, Digital and Integrated Marketing and is hands-on, collaborative, and data-driven. You will be responsible for delivering multi-channel campaigns that drive pipeline and awareness while ensuring webinars remain a consistent source of education, engagement, and lead generation. The ideal candidate thrives at the intersection of strategy, execution, and cross-functional coordination. StackAdapt is a Remote First company. We are open to candidates located anywhere in the United States or Canada for this position.

WHAT YOU'LL BE DOING:

INTEGRATED CAMPAIGNS

Develop and execute integrated campaigns that support pipeline growth, product launches, and awareness initiatives.
Translate audience insights and product messaging into campaign briefs, creative assets, and program plans.
Lead campaign kickoff, alignment, and weekly project management to ensure deliverables across content, design, and digital channels are on track.
Manage campaign content repositories and coordinate asset production (landing pages, guides, blogs, emails, ads).
Partner with PMM, Content, and Digital teams to build full-funnel channel and content activation plans.
Support regional campaign execution (NA, APAC, EMEA) with direction from senior leaders.
Collaborate with Marketing Operations on audience targeting, lead capture, and reporting accuracy.
Track campaign performance and provide post-campaign analysis with recommendations for optimization.

WEBINARS

Own end-to-end webinar execution, from topic selection and speaker coordination to promotion, delivery, and follow-up.
Partner with Product Marketing, Sales, and subject matter experts to develop compelling, high-value webinar content.
Build and execute promotional plans across email, social, website, owned and paid channels to drive attendance and engagement.
Manage webinar logistics including BigMarker setup, run-of-show, dry-runs, and live event operations.
Analyze webinar performance, engagement metrics, and pipeline contribution, and share insights with stakeholders.
Ensure operational excellence in platform management, QA, and attendee experience.

G2 PROGRAM & SOCIAL PROOF (SUPPORTING FUNCTION)

Support quarterly G2 review collection campaigns and collaborate on amplification of G2 assets across owned and paid channels.
Partner with Product Marketing and Content to ensure G2 insights inform campaign messaging and positioning.
Maintain awareness of G2 performance metrics and contribute to reporting and insights shared with leadership.
Maintain profile hygiene and category strategy and coordinate content updates with the wider team.

PERFORMANCE MEASUREMENT & OPTIMIZATION

Track and report on campaign KPIs (MQLs, SQLs, pipeline contribution, website engagement).
Deliver post-campaign and post-webinar analyses with actionable insights for iteration.
Identify blockers or performance gaps and escalate recommendations for improvement.

CROSS-FUNCTIONAL COLLABORATION

Collaborate with channel leads (paid search, paid social, email, events) to activate campaigns.
Partner closely with Product Marketing and Sales Enablement to ensure webinar and campaign content aligns with GTM priorities.
Serve as campaign and webinar point-of-contact for execution alignment across teams.

OWNERSHIP & GROWTH

Take ownership of execution-level decisions with guidance from senior team members.
Contribute to process documentation, playbooks, and best practices for campaign and webinar execution.
Operate as an independent project manager while escalating strategic decisions appropriately.

WHAT YOU'LL BRING TO THE TABLE

5+ years B2B marketing experience (AdTech, SaaS, Martech preferred).
Experience owning integrated campaigns end-to-end, from planning to performance analysis.
Hands-on experience managing webinars or virtual events using platforms such as BigMarker or ON24.
Strong project management, communication, and stakeholder alignment skills.
Proven ability to balance strategic thinking with executional excellence in a fast-paced environment.

STACKADAPTER'S ENJOY:

Highly competitive salary
Retirement/ 401K/ Pension Savings globally
Competitive Paid time off packages including birthday's off!
Access to a comprehensive mental health care platform
Health benefits from day one of employment
Work from home reimbursements
Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
Robust training and onboarding program
Coverage and support of personal development initiatives (conferences, courses, books etc)
Access to StackAdapt programmatic courses and certifications to support continuous learning
An awesome parental leave program
A friendly, welcoming, and supportive culture
Our social and team events!

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know. About StackAdapt We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded: Ad Age Best Places to Work 2024 [https://blog.stackadapt.com/stackadapt-named-ad-ages-best-place-to-work-2024?utm_source=linkedin&utm_medium=organic_social&utm_campaign=ad-ages-best-place-to-work-2024&utm_content=blog] G2 Top Software and Top Marketing and Advertising Product for 2024 [https://blog.stackadapt.com/g2-2024-best-software-awards] Campaign’s Best Places to Work 2023 for the UK [https://blog.stackadapt.com/2023-best-places-to-work-uk] 2024 Best Workplaces for Women [https://blog.stackadapt.com/best-workplaces-for-women-list] and in Canada [https://blog.stackadapt.com/2023-best-workplaces-in-canada-list] by Great Place to Work®