Astellas Canada –
At Astellas, we strive to become a cutting-edge, value-driven life science
innovator. This means working at the forefront of healthcare change to turn
innovative science into VALUE for patients.
What sets us apart is our focus on patients, our pioneering innovation, our
collaborative culture, and the passion of our talented people.
Making a positive impact on patients’ lives is the purpose behind everything we
do. At Astellas, we are relentless in our pursuit of scientific progress and in
tackling unmet medical needs, demonstrated by our legacy in oncology, overactive
bladder and transplant and our impressive pipeline in women's health, blindness
and regeneration, genetic regulation, immuno-oncology, mitochondria and targeted
protein degradation.
About Us:
We are a global pharmaceutical company headquartered in Japan, with a team of
more than 14,000 managing operations in approximately 70 countries around the
world. We are in the Top 30 global biopharma company based on global revenues
and are predicted to be one of the Top 10 Cancer Drug Makers of 2024 by Fierce
Pharma.
In Canada, we are growing to meet the exciting opportunities realized by our
legacy brands and rich pipeline of innovative treatments.
We are looking for candidates who will thrive in our entrepreneurial and
empowering environment where talent and leadership flourish. Do your values
align with our Astellas Way - patient focus, ownership, results, openness and
integrity? Then we would love to hear from you.
From the first day in role, everyone at Astellas has a responsibility for
creating a brighter future for patients around the world. We nurture exceptional
relationships with our employees to allow them to thrive, foster innovation, and
deliver exceptional business results. We work to create a culture where our
people feel empowered to pursue brave ideas and ambitious outcomes, to have the
confidence to be accountable for a higher standard of performance and embody a
competitive and solutions-oriented mindset.
Our expertise, science and technology make us a pharma company. Our open and
diverse culture is what makes us uniquely Astellas.
Astellas Pharma Canada (APCA) is currently searching for a Brand Manager, Canada
Description
In the fixed term contract, the individual will be responsible for the creation,
preparation, coordination and monitoring of comprehensive marketing plans for
assigned products. Primarily entrusted with improving the competitive position
of the assigned products in the market and observes closely the competitive
situation, measuring the effectiveness of the planned strategies to assure that
objectives of the assigned products are attained.
Essential Job Duties
- Contributes to cross functional local brand team in the development of annual
brand plan. Utilizes Marketing and Sales Research, prepares annual marketing
programs and tactics for assigned products, which include analyses of market
situations, problems and opportunities, the preparation of promotional
strategies, sales forecasts and market share objectives. Collaborates with
Commercial Lead and the Local Brand team to establish sales and market share
objectives for assigned products; develops programs to achieve these
objectives, and monitors their execution. Employs all elements of the
tactical plans as specified in the brands’ marketing plans.
- Determine effective marketing communication channels to raise awareness and
understanding of the benefits of Astellas therapies for selected patient
types, and developing and deploying effective tactics to achieve Marketing
Plan objectives. Utilized omni-channel customer journey’s to ensure customers
are receiving information in ways that are most useful to their tailored
needs.
- Supports budget recommendations for assigned products and the ongoing
management of these budgets to forecast each year. Reconciles budgets monthly
and communicates any deviation from the annual plan to the Local Brand Team,
and Commercial Lead.
- Targets 25% of their time in the field to obtain first hand evaluation of
strategies and to keep abreast of changes in the marketplace
- Develops promotional materials and programs consistent with the Marketing
Plan’s strategies and tactics to be used for the sole purpose of
communicating to health care professionals the benefits and advantages of
assigned products. Controls and reviews the effectiveness of the promotional
plans on an ongoing basis and recommends changes as necessary to reach or
improve upon the objectives.
- Ensures accuracy of scientific and promotional literature, and other elements
associated with assigned products to assure conformance with the requirements
of the Therapeutic Products Directorate of the Department of Health and
Welfare, PAAB, Innovative Medicines Canada Code of Ethical Practices and
Company policy.
- Collaborates with Medical Affairs to identify, design and deliver medical
communications, advisory boards, medical education programs to deliver value
to customer and support brand growth objectives.
- Delivers product / brand training to field force. Co-ordinates with Senior
Brand Manager and Commercial Lead in the preparation of comprehensive
training manuals and programs.
- Collaborates with Market Access team on development of pharmacoeconomic
justifications and or analyses for federal/provincial and, if applicable,
hospital jurisdictions.
- Attends all relevant medical conferences. Attends all sales and marketing
meetings during the course of each year, presenting promotional strategies
and marketing updates for assigned products when and where applicable.
- Interacts with Territory/Therapeutic Specialists, Finance, Regulatory,
Operational Excellence, Supply Chain, Trade Relations, Corporate
Communications and Medical areas of Astellas.
- Collaborates with Commercial Lead, Oncology and/or Senior Brand Manager on
the planning, coordination and execution of other assigned special projects.
Qualifications
Requirements
- BA or B.Sc. degree required, MBA an asset
- Minimum four years of pharmaceutical industry with at least 3 years of brand
management experience
- Minimum 2 years of Oncology therapeutic area experience
- Pharmaceutical sales is essential, specialty market experience is preferred
- Product launch experience is an asset
- Previous experience in Astellas’ therapeutic areas desirable
- Proven understanding of health care system
- Clearly demonstrated ability to create and execute marketing strategies in a
competitive market
- Demonstrated understanding of how customers use information across all
channels and ideally experience in leveraging multiple channels to achieve
education objectives
- Strong agency management skills
- Strong team-building skills, a team-oriented approach, and supportive
management style are required.
- Strong written and oral communication skills as well as good presentation
skills required.
- Bilingual (French and English) capabilities would be an asset
- Travel: approx. up to 25%
Working Environment
- This position is based in Canada and will require on-site work
Additional Information
Astellas Pharma Canada welcomes and encourages applications from people with
disabilities. Accommodations are available on request for candidates taking part
in all aspects of the hiring process.
Astellas Pharma Canada requires full Vaccination against COVID-19 as a condition
of employment. Reasonable accommodation to this policy may be granted for a
valid accommodation request under human rights legislation.
No telephone inquiries, in-person applications, or agencies please. While we
appreciate all applications, only candidates under consideration will be
contacted.
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