Position: Digital Marketing Specialist
Department: Marketing
Reports to: Research and Development Group Leader
General Purpose of Job:
We’re looking for a Digital Marketing Specialist who’s passionate about digital growth and motivated by the challenge of building high-performing campaigns. This role is ideal for someone who thrives in a fast-paced environment, enjoys testing new ideas, and takes pride in making a measurable impact through smart, creative marketing.
You’ll contribute to our customer acquisition efforts through strategic paid advertising across Meta (Facebook/Instagram), Google Ads, LinkedIn, and YouTube – helping identify and engage the right audiences with targeted messaging and landing pages. Equally important is your role in driving organic growth through engaging blog content, email campaigns, and a consistent social media presence.
This position blends analytical precision with creative execution – from refining ads and digital assets to managing content calendars and publishing thought leadership pieces. You’ll help shape a credible and consistent brand voice across all digital channels, build systems and partnerships, and create content that positions our company as a trusted industry expert and global leader in our niche markets.
Key Responsibilities
Develop and manage paid advertising strategies across Meta Ads, Google Ads, LinkedIn, and YouTube, with a focus on optimizing conversion rates and ROI.
Plan, execute, and monitor A/B tests, audience targeting, and campaign performance metrics.
Manage content calendars to maintain consistent and relevant social media activity.
Coordinate organic and paid strategies to ensure efforts are aligned across the most effective platforms.
Develop email marketing campaigns and automated drip sequences.
Create and publish weekly blog articles that highlight technical insights and industry expertise.
Establish co-marketing initiatives with partners, suppliers, and industry experts — including backlink opportunities, cross-promotion campaigns, and shared visibility across relevant networks.
Collaborate on tradeshow planning, from pre-show promotion to post-show follow-up campaigns.
Support the development of marketing collateral – sell sheets, brochures, trade show backdrops, and digital assets – working with external designers as needed.
Maintain SEO best practices across all website and content initiatives.
Analyze lead funnels and conversion data, producing actionable recommendations for improvement.
Required Skills and Experience:
2+ years of experience in digital marketing.
Diploma or degree in Marketing, Communications, Business, or a related field (or equivalent experience).
Proven experience managing paid ad campaigns across Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and YouTube.
Experience developing and scheduling content calendars and email automations (Zoho, HubSpot, or similar).
Familiarity with SEO, Google Analytics 4, and Tag Manager.
Strong copywriting skills for ads, emails, and landing pages.
Proficiency in Adobe Creative Suite, Canva, and/or Zoho Marketing tools.
Core Competencies:
Data-driven mindset – comfortable analyzing metrics and adjusting campaigns for performance.
Excellent writing and communication skills.
Organized, self-motivated, and adaptable in a technical or industrial environment.
Strong understanding of digital marketing fundamentals and analytics.
Balance of creative and analytical thinking with a drive for continuous improvement.
Additional Responsibilities:
Communicate effectively with management, internal teams, and external vendors.
Provide feedback and suggestions to improve marketing processes and campaign performance.
Participate in continuous improvement and innovation initiatives within the company.
Occasionally support tradeshows or customer events, including travel when required.
Occupational Health and Safety Act Responsibilities:
Workers have a general duty to protect their own health and safety and that of others around them.
Workers must:
Work in compliance to the Act and Regulations
Use or wear any equipment, protective devices or clothing required by the employer
Not move or make ineffective any protective devices or clothing required by the employer
Report to the employer or supervisor any known hazards or missing or defective equipment or protective devices
Report any known violation of the Act or regulations to the employer or supervisor
Workers should be proactive about health and safety. That means that workers must not only comply with the law, the employer’s policies and workplace procedures, but they should also make suggestions to improve health and safety. Workers may also bring health and safety concerns and suggestions directly to the Joint Health and Safety Representative (Members names are listed on the Health and Safety Bulletin Board).
Soft Skills:
Adaptability: Adapt workflows and priorities to meet evolving customer demands, resource limitations, and market shifts, while supporting and guiding team members through changes.
Communication: Act as a bridge between management and employees by setting clear expectations and goals. Actively listen and address team members' feedback and concerns, facilitate regular meetings to promote collaboration and address challenges
Teamwork: Nurture a cohesive and supportive team environment through trust, respect, and collaboration, promoting skill development and cross-functional cooperation, leading by example in teamwork and recognition of accomplishments, and fostering a culture of inclusivity and shared success.
Problem Solving: Promote a culture of proactive problem-solving and innovation by empowering team members to identify and address challenges, providing guidance and resources for solution development, fostering creativity and continuous improvement, monitoring performance metrics to anticipate issues and opportunities, and facilitating collaborative problem-solving sessions for process enhancements.
Time Management: Ensure team efficiency and well-being by setting clear expectations, monitoring workload distribution, providing time management training and support, implementing process improvements, and modeling healthy work-life balance practices.
Physical Demands
This position may require frequent sitting, standing, walking, twisting or rotating. It may require the occasional crouching, squatting, kneeling, bending, climbing and crawling. Working in the electrical department also requires constant cervical flexion, the chin to chest movement. Maximum lifting weight can reach about 30lbs, maximum carrying weight is about 20lbs, and the maximum pushing and pulling weights can reach 100-150lbs. Constant forward reach with both arms as well as constant handling and use of the fingers/pinching are both necessary. This position also requires frequent grasping.
IAI2025
