About the Position:
Cologix is seeking a Senior Content Manager and Strategist who will leverage
their industry and functional experience to assist in building out the Cologix
content journey. They must thrive in a fast-paced and dynamic work environment
as well as be willing to make recommendations, leveraging their expertise to
suggest, strategize and write impactful content. This person will be critical
to telling the Cologix story and creating the content to fuel our growth. They
will develop and curate compelling and engaging content for our target
audiences. This position will report to the Senior Director of Messaging, PR
and Strategic Campaigns and will work closely and collaboratively with the full
Marketing team as well as withProduct and Sales.
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What you do and how you’ll make an impact:
- Operate as a key member of a collaborative Marketing team to write effective
content for our awareness activities and to fuel our demand gen engine
- Collaborate with co-workers and brainstorm fresh, creative content ideas to
improve audience engagement
- As a strong Marketing contributor, advocate for the right content for the
right audience at the right time
- Put your creativity to work developing compelling messaging, translating
positioning into tangible benefits for the targeted audience
- Research, write, edit and proofread content for omni-channel marketing with
focus on channels such as website, social, blog and email
- Leverage your industry and product knowledge to develop content such as
eBooks, white papers and case studies. Provide input into video scripts
- Conduct competitive content audits and contribute to defensible positioning
and proof-point messaging that clearly showcase Cologix’s differentiated
value across priority segments
- Assist in reviewing and editing written materials produced by other team
members
- Provide expertise and support for content needs for events
- Improve existing content to align with changes in messaging and products and
services
- Leverage secondary research as a part of creating compelling copy
- Facilitate interviews to develop ideas and collect information to feed into
content development such as case studies
- Demonstrate excellence in fact checking and consistency of facts and figures
- Ensure that product, marketing and brand materials support the Cologix brand
by following the company’s copy style and tone guide
- Work with graphic design resources to ensure the final asset fits its purpose
and is a professional looking and reading asset
- Analyze results from specific assets and content types. Optimize content
strategy based upon results to increase reader engagement and retention.
What makes you a good fit: (Qualifications)
- Ten plus years of experience in developing and editing high-quality content,
both short form and long form, for digital and print
- Strong project management and cross-functional collaboration skills - ability
to work through standardized review and approval processes with a variety of
people to be successful. Willing to take direction from colleagues and to
operate as a team
- Bachelor's degree in Journalism, English, Communications or a related field
is preferred
- Exceptional writing, proofreading and editorial skills — with the ability to
distill technical concepts into business-relevant messaging
- Keep up-to-date with content trends and advances in technology. Utilize
technologies such as AI to assist you in doing your job better
- Expertise in data center, digital infrastructure or B2B high tech industries
- History of excellence in research and writing product, awareness and demand
gen content that aligns to a company’s brand, value propositions and targeted
audiences
- Knowledge of SEO, SMO and industry best practices.
- Ability to meet tight deadlines
- Self-motivated with a proactive attitude and approach
- Able to prioritize requests and manage multiple projects simultaneously and
according to deadlines
- Disciplined in following through with set priorities
- Ability to think logically as well as creatively
- Excellent communicator and organizational skills
- Must be able to write following US English guidelines and standards
- Ability to write in French and English is a plus
Applicants must be authorized to work for any employer in Canada. We are
unable to sponsor or transfer sponsorship of an employment visa / work permit at
this time.
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