The Opportunity
We're looking for a dynamic and driven Brand Manager to join our fast-growing business. This is a highly collaborative, hands-on role that blends creativity, strategy, and execution. You'll lead the planning and rollout of campaigns that bring our brand to life, from product launches and influencer partnerships to retail activations and digital storytelling.
You'll own the brand strategy across channels, work cross-functionally with Sales, Innovation, and eComm, and help scale Organic Traditions' presence in both Canadian and US markets.
What You'll Do
Brand Strategy & Planning
Develop and execute annual brand plans and go-to-market strategies that fuel growth
Translate brand vision into powerful, consumer-first campaigns and customer programs
Partner with leadership to shape positioning, messaging, and portfolio priorities
Build and execute omni-channel launch plans for new innovations
Marketing Communications & PR
Lead the creation of breakthrough marketing campaigns across digital, social, email, and in-store channels
Manage agencies and freelancers to deliver high-impact creative that builds brand love
Support PR, influencer, and community events grow awareness and community engagement
Ensure every touchpoint - from packaging to social posts - reflects the brand’s purpose and personality
Retail & Trade Marketing
Collaborate with sales to bring the brand to life in-store through trade programs, national display programs, demos, and shopper marketing
Develop compelling sales tools - sell sheets, launch decks, and trade presentations that win with retailers
Lead, design, and execute trade shows and brand activations that capture attention and drive connection
Project & Budget Management
Lead cross-functional teams to deliver projects on time and on budget
Manage the marketing budget, track ROI, and reallocate spend for maximum impact
Monitor campaign and launch results, sharing insights and recommendations with leadership
Performance Tracking & Reporting
Define KPIs and monitor brand performance metrics
Prepare and present performance reports and insights to key stakeholders
Use data-driven insights to recommend strategic improvements
Leadership
Act as a brand champion, building momentum, energy, and pride around the work we do
Foster a collaborative and high-performing team environment
Who You Are
You're an entrepreneurial brand builder who thrives in a fast-paced, growth-stage environment. You love seeing a campaign through from concept to shelf - dreaming big and rolling up your sleeves to make it happen. You'll excel in this role if you:
Are a self-starter who thrives in ambiguity and takes ownership to drive things forward
Think strategically but are equally comfortable executing details
Live and breath CPG branding, innovation, and consumer marketing
Can connect creative thinking with business results
Are collaborative, curious, and genuinely passionate about health, wellness, and Superfoods
What Sets You Apart
Bachelor’s degree in Marketing, Communications, or related field
5+ years of experience in brand management or marketing roles, preferably in CPG, wellness, or natural products
Proven success managing brand or product launches, campaigns, or partnerships
Experience managing creative agencies and cross-functional teams
Excellent analytical skills with experience in market research and data-driven decision making
Strong time management skills, with the ability to manage multiple deliverables in a fast-paced environment
Proficiency in budgeting, financial forecasting, and ROI analysis
Exceptional communication, storytelling, and presentation skills - both written and verbal
Why Work With Us
We're a team of passionate, inclusive and purpose-driven individuals that believe work should be meaningful and fun. We provide:
A collaborative and supportive company culture
Extensive health benefits and wellness initiatives
Considerable paid time off including vacation, sick, personal and birthday leaves
Paid annual company closure between Christmas Day and New Year's Day
Hybrid work model with flexible hours
Regular recognition for a multitude of events
Annual Summer Hours between Victoria Day and Labour Day so you can enjoy more sunshine
Annual (and generous) free product allowance - keeping you stocked with Superfoods!
Regular team events focused on culture
