Join a diverse and talented team
For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best! Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.
We’re a proudly local company with more than 5000 employees and more than 300 stores across Canada and in 19 countries around the globe (100 stores).
Exclusive job perks
50% discount on all products;
Flexible hours;
Opportunities for advancement within the company;
Being part of a family-owned business committed to the community;
Performance bonuses (in-store sales or management position);
Recognition program for years of service;
Innovation program to encourage idea sharing;
Referral bonus ;
Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends).
For full-time employees:
Group insurance plan;
Three (3) to five (5) paid personal days (depending on the position);
Minimum of 2% employer contribution to your RRSP.
Purpose of the Role
The Marketing Strategy Specialist is responsible for developing marketing and content strategies. Acting as a key point of contact, this person engages colleagues to bring strategies to life while ensuring the smooth running of departmental activities. They generate innovative ideas to promote our marketing initiatives, product launches, and charitable actions. Working closely with their manager, the e-commerce team, and the creative studio, they navigate the nuances of collaboration within a large multidisciplinary team. The Specialist is an exceptional communicator, mastering the brand’s identity and tone while possessing a strong understanding of our products and the apparel industry. In partnership with various teams, they play a central role in the ideation, execution, and deployment of content strategies, ensuring La Vie en Rose’s brand identity is always upheld.
Key Responsibilities
Develop marketing strategies for product launches, new collections, promotions, and charitable initiatives;
Oversee the creation and execution of marketing strategies and all related documentation, ensuring adherence to timelines and deadlines
Act as the main point of contact for content strategy implementation within the team;
Generate creative concepts for product and collection launches, including content, videos, and in-store displays;
Lead multidisciplinary projects by coordinating task allocation and ensuring timely delivery;
Organize and facilitate creative meetings with the content team to develop strong and engaging copy;
With the support of marketing copywriters, deliver comprehensive content documents adapted to digital platforms and aligned with SEO recommendations and timelines
Conduct regular meetings with other teams to communicate and ensure understanding of the content strategy, answering questions and making adjustments as needed;
Support the team’s success by assisting the manager and mentoring junior team members;
Stay on top of industry trends and best practices in content strategy;
Ensure smooth communication across teams for updates and changes;
Collaborate on brand management projects
Your Profile
Organization and communication skills: You excel at managing priorities and expressing yourself clearly, both verbally and in writing
Attention to detail and respect for deadlines: You are thorough, precise, and deliver high-quality work under tight deadlines
Team collaboration: You work closely with multiple teams to achieve shared goals
Creativity and passion for fashion: You bring a creative mindset and a genuine interest in fashion to everything you do
Requirements
University degree in Marketing, Fashion, Communications, or a related field
5 years of relevant professional experience in a similar role
Bilingual (French and English), both oral and written (the person must be able to develop marketing strategies tailored to the Canadian market)
Experience in an advertising agency or in the retail and/or fashion industry (an asset)
Temporary, full-time
Marketing
The information on this site is for information purposes only and is not intended to have legal consequences. La Vie en Rose is committed to employment equity. La Vie en Rose has put in place an adaptation process that provides accommodation for selected candidates for an interview.
