Senior Customer Marketing Manager

Blue J • Unknown • 11h ago

About Blue J

Blue J is the leading generative AI solution for tax professionals. As a B2B SaaS company, our customers are accountants and tax experts who rely on our market-leading software to deliver fast, accurate, and defensible answers to complex tax questions.

With the launch of our flagship generative AI product, we’ve consistently exceeded our revenue targets quarter over quarter and continue to accelerate our growth. Our product roadmap is ambitious, customer-focused, and designed to deliver exceptional value at speed.

On the heels of our $122M USD Series D funding, we’re racing ahead with an exciting product roadmap and are looking for a Senior Customer Marketing Manager, reporting to our Head of Product Marketing, to support our growth.

A Note on Location

We are excited to meet with qualified candidates and are grateful for everyone’s interest. Please note that this is a hybrid position requiring applicants to be within driving distance of Toronto for in person meetings 1-2 times per quarter. All candidates must be eligible to work in Canada.

About the Role

As our Senior Customer Marketing Manager, you’ll have the opportunity to build Blue J’s Customer Marketing function from the ground up. You’ll lay the foundation for programs that drive adoption, advocacy, retention, and expansion across our customer base.

You’ll work closely with Customer Success and teams across the business to deeply understand our customer lifecycle, key milestones that matter most, and develop strategies that keep customers engaged every step of the way.

You know how to balance big-picture strategy with hands-on execution, having built and delivered programs as a team of one in the past. You’re driven by creating the absolute best customer experiences and thrive in a collaborative, fast-moving environment.

Key Responsibilities Develop a deep understanding of our customers to design and execute programs that drive product usage, retention, advocacy, and expansion Partner closely with Customer Success and Product to develop adoption playbooks and campaigns that strengthen long-term engagement with Blue J Collaborate with Product Marketing to help customers understand new features and get maximum value from them Build a scalable process to uncover compelling customer stories and turn them into marketing assets used across the marketing and sales funnel Own our one-to-many customer communication strategy to identifying the right moments to celebrate milestones, introduce new features, and boost engagement Design and lead our customer advocacy program, including case studies, referrals, testimonials, speaking opportunities, and other initiatives that highlight customer successes Partner with CS and Sales on campaigns and strategies that support renewals and account expansion Define and manage the customer marketing tech stack to improve the efficiency and impact of our programs Track and report on the impact of customer marketing programs on engagement, retention, revenue and other company goals

What you offer Blue J 5-8 years of experience in marketing, ideally in Customer Marketing or Lifecycle Marketing Proven experience building or scaling a Customer Marketing function - bonus points if you’ve done it as a team of one Ability to balance strategic thinking with hands-on execution, you’re comfortable rolling up your sleeves to make things happen Passionate about creating exceptional customer experiences Strong verbal and written communicator with the ability to craft compelling, effective copy Excellent interpersonal skills with a talent for building meaningful relationships A collaborative team player who thrives in a fast-paced environment Highly organized, with strong time management skills and a track record of following through

What We Offer You An incredibly exciting and rare opportunity to be an early team member establishing and shaping our customer marketing function from the ground up We are leading the generative AI tax research market with an exciting product in a virtually untapped market, amidst significant buzz about our work We’re well-funded and offer competitive base salaries and stock options. You’ll play a crucial role in our growth, and it’s important to us that you share in our long-term success We care about you as a whole person, not just an employee. Our thoughtfully designed benefits package covers you and your family, and we work hard to maintain a healthy work/life balance We’ve got an amazing team. We’re mission-driven and motivated by success, but we’re friendly, we’re collaborative, and we care about each other We’ve got all the start-up perks you’d expect, and are intentionally building a culture where you can feel safe to be yourself at work, and watch your career grow because your team has invested in you We’ve got the energy and excitement of a fast-growing, well-funded company with the resources to invest in bold ideas

The Core Values that Define Our Culture We are customer-focused We put the team interest before self-interest We are pleasant and playful We are open to better ideas We deliver on our promises We solve the toughest problems

Interview Process Chat with Lavita, Talent Acquisition Manager Meet with Christine, Head of Product Marketing Meet with Mat, our VP of Customer Success Presentation stage with Christine, Mat and other team members Meet Ben, our CEO