About Crimson Global Academy
At Crimson Global Academy, we unlock our students' limitless potential, together, for extraordinary futures. We're a leading online education provider helping students achieve their academic goals and gain admission to top universities worldwide.
The Role
We're looking for a hands-on marketing strategist who loves getting into the weeds. This isn't a role where you'll spend your days in strategy meetings while others execute your vision. Instead, you'll be the one writing the ad copy, building the landing pages, analyzing the data, and optimizing campaigns from start to finish.
What You'll Do
Strategy Meets Execution
Develop comprehensive regional marketing strategies for the USCA market, then personally execute every element
Write compelling ad copy for META, Google, LinkedIn, and other digital platforms
Build and optimize landing pages using page builders (we want high conversion rates, not just pretty pages)
Create presentation materials for webinars, partnership opportunities, and educational expos
Collaborate with our content team, designers, and regional digital marketer to build campaigns that convert
Who You'll Work With
Regional Digital Marketer – Handles campaign launches and reporting; you'll partner closely to optimize performance
Content and PR Marketer – Your creative partner for developing content that resonates with US audiences
Regional Marketing Executive – Works alongside you to bring the regional strategy to life
USCA Sales Team – The people who convert your marketing efforts into enrolled students
Who You Are
Must-Haves
3-5 years of hands-on marketing experience where you were the one creating campaigns, not managing others who did
Proven copywriting skills – You can write ad copy that converts, email sequences that engage, and landing pages that persuade
Paid advertising experience across META and Google Ads (understanding strategy and optimization, not necessarily the technical setup)
Email marketing platform expertise – You've built automated sequences and know what makes people click
Content creation abilities – Blog posts, social media, educational content – you can write it all
Analytics-driven mindset – You make decisions based on data, not gut feelings
What Makes You Exceptional
Self-starter DNA – You see gaps and fill them without being asked
Creative problem-solver – You generate fresh ideas and test them rapidly
Detail-obsessed executor – Every campaign element is polished and professional
Performance optimizer – You're constantly testing, learning, and improving
Versatile communicator – You can write for high school students, parents, and education professionals with equal effectiveness
Nice to Have
Experience in education, EdTech, or online learning markets
CRM experience (HubSpot, Salesforce, etc.) and understanding of lead scoring
Event marketing and webinar platform experience
We look forward to meeting you!
