MINIMUM QUALIFICATIONS:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in advertising sales, digital marketing, market
research, analytics, consulting, or media (e.g., search, social, mobile,
display, and video media).
- 5 years of experience in Consumer and Market Insights.
- 5 years of experience creating and presenting customer-facing materials
(e.g., pitches, narratives, or one-sheets) for sales teams.
PREFERRED QUALIFICATIONS:
- 8 years of experience in digital marketing, marketing research, analytics or
consulting.
- Experience analyzing large and data sets to derive insights and articulate
data into stories that resonate at scale.
- Experience managing first and third-party research and tools.
- Experience with hypothesis-driven thinking to shape compelling client
presentations, translating complex ideas into simple stories.
- Knowledge of digital marketing and Google products with the ability to work
cross-functionally to influence ideas.
- Excellent project management, communication and storytelling skills.
ABOUT THE JOB:
Businesses of all shapes and sizes rely on Google’s unparalleled advertising
solutions to help them grow in today's dynamic marketing environment. You bring
a passion for sales, knowledge of online media, and commitment to maximize
customer success. You act like an owner, move with velocity through change,
finding innovative and strategic ways to consistently deliver extraordinary and
incremental outcomes for both Google and your customers. You build trusted
relationships with customers, uncovering their business needs and translating
them into powerful solutions to achieve their most ambitious goals. You achieve
as a team with sellers, shape the future of advertising in the AI-era, and make
a real impact on the millions of companies and billions of users that trust
Google with their most important goals.
As a Strategic Insights Lead (SIL), you will serve as a strategic thought
partner to sales teams through data-driven storytelling and actionable insights
for positive client growth and relationship outcomes. You will join a fast-paced
cross-vertical team that has a front-row seat for the digital transformation
underway across the top advertisers in Canada. You will have the opportunity to
develop scalable, client-centered stories built with “only-at-Google” insights
to position Google as a strategic thought leader. You will also oversee the
development of high quality, end-to-end custom research in order to uncover
novel and actionable ideas that optimally position Google’s product offerings
and drive business strategies.
Google's Large Customer Sales (LCS) teams are strategic partners and industry
thought leaders to the world's leading brands and agencies. We continuously
challenge how customers think about their business and how Google can support
growth. We focus on helping these players navigate profound industry shifts and
drive outsized business performance by competitively selling Google's full suite
of advertising solutions across Search, YouTube, Measurement, and more. As a
member of our LCS team, you'll have the unique opportunity to sell at the
forefront of technology, collaborating with executives, influencing
market-shaping strategies, and delivering tangible results that significantly
impact major global businesses and drive the growth of Google.
RESPONSIBILITIES:
- Position Google as a thought leader and present unique and compelling
narratives for clients. Lead development of scalable vertical narratives
(e.g., CPG vertical) that enable success for the team in priority areas.
- Lead consumer-focused primary research programs to unlock new growth
opportunities for the vertical. Advocate storytelling principles and
high-quality visualization, enabling the vertical to elevate their customer
conversations.
- Collaborate closely with peer SILs, account teams, and Heads of Industry to
shape an insights calendar, prioritize client opportunities and deliver
strategic goals.
- Navigate and engage demanding stakeholders, stay focused on strategic
priorities, and challenge the status quo.
