At Practice Better, we believe practitioners and their clients deserve better. We’re changing how health and wellness practitioners work by building a modern EHR designed to support their clients' health and their practice.
We’re on a mission to help millions of practitioners build the independent practice of their dreams. Founded in 2016, we’re built by practitioners, for practitioners. In 2023, we acquired That Clean Life, the #1 nutrition planning software for nutrition-based care. With tens of thousands of customers in 70+ countries worldwide, we’re honored to be the EHR of choice for practitioners in private practice. And we’re just getting started.
Job Title: Marketing Operations Manager
Location: Candidate must be located in Canada, preferably GTA region. Our office is located in Toronto, ON, Canada, but the role is remote/hybrid/flexible.
Reports to: VP of Marketing
About the Role
Practice Better is seeking a data-driven Marketing Operations Manager to sit at the critical intersection of marketing, data analytics, and finance. This role will be instrumental in driving efficiency, optimizing performance, and providing the analytical foundation that powers our marketing strategy. You'll transform complex data into actionable insights, ensuring every marketing dollar drives measurable impact for our health and wellness practitioner community.
What You'll Do
Performance Analytics & Insights:
Design and maintain comprehensive attribution models across all marketing channels, providing clear visibility into campaign ROI and customer acquisition costs
Conduct deep-dive analyses on funnel performance, identifying bottlenecks and opportunities to improve conversion rates at each stage
Track and analyze key marketing metrics including MQLs, SQLs, pipeline velocity, CAC, LTV, campaign attribution, Trial to Paid Conversion, and Churn.
Develop predictive models to forecast campaign performance and inform budget allocation decisions
Operational Excellence
Optimize marketing processes and workflows to increase team efficiency and reduce time-to-market for campaigns
Manage marketing technology stack integration and data flow between systems (HubSpot, analytics platforms, etc.)Establish and maintain data governance standards to ensure accuracy and consistency across all reporting
Lead marketing budget planning, tracking, and reconciliation, providing monthly variance analysis and recommendations
Strategic Partnership
Partner with Performance Marketing, Lifecycle Marketing, Growth, and Customer Success teams to align on metrics and attribution methodology
Translate complex data findings into clear, actionable recommendations for marketing leadership and cross-functional partners
Create executive-ready dashboards and reports that tell the story behind the numbers
Serve as the marketing team's analytics expert, educating team members on metrics interpretation and best practices
Campaign & Channel Optimization
Conduct multi-touch attribution analysis to understand the true impact of each marketing touchpoint
Perform cohort analyses to identify trends in customer behavior and lifetime value
A/B test campaign elements and provide statistical analysis on results and recommendations
Monitor competitive landscape and industry benchmarks to contextualize performance
What You'll Bring
Required Experience:
4-6+ years of experience in marketing operations, analytics, or business intelligence roles, preferably in B2B SaaS
Proven track record of building attribution models and analyzing complex, multi-channel marketing data
Experience managing marketing budgets and providing financial analysis and reporting
Advanced proficiency in SQL, Excel/Google Sheets, and at least one BI tool (Sigma, Power BI, Looker)
Experience with marketing automation platforms (HubSpot preferred) and CRM systems
Technical Skills
Expert-level data analysis skills with the ability to work with large datasets from multiple sources
Strong understanding of statistical analysis, including confidence intervals, significance testing, and cohort analysis
Experience with attribution modeling (first-touch, last-touch, multi-touch, data-driven)
Proficiency in building automated reporting and dashboards
Working knowledge of Google Analytics, Google Ads, and social media advertising platforms
Core Competencies
Analytical Mindset: You see patterns others miss and can connect disparate data points to tell a compelling story
Business Acumen: You understand the relationship between marketing metrics and business outcomes
Communication Excellence: You can explain complex analyses to both technical and non-technical audiences with clarity
Problem-Solving: You proactively identify issues in the data and propose data-backed solutionsDetail-Oriented: You maintain high standards for data accuracy while managing multiple projects
Collaborative: You build strong relationships across teams and influence without authority
Nice to Have
Experience in health tech or wellness industry
Knowledge of Python or R for advanced statistical analysis
Certification in Google Analytics, HubSpot, or relevant platforms
Experience with customer health scoring or predictive churn models
Background in finance or accounting
What Success Looks Like
30 Days:
Complete comprehensive audit of current attribution model and reporting infrastructure
Establish baseline metrics and identify immediate optimization opportunities
Build relationships with key stakeholders across marketing, growth, and finance
60 Days:
Implement improved attribution framework with clear documentation
Deliver first monthly marketing performance report with actionable insights
Identify and launch 2-3 process improvements to increase team efficiency
90 Days:
Establish automated reporting cadence with self-serve dashboards for the team
Present comprehensive analysis on channel performance with budget reallocation recommendations
Demonstrate measurable improvement in at least one key marketing metric through your insights
Why Practice Better?
Join a mission-driven company that's transforming how health and wellness practitioners run their businesses. You'll work with a passionate team that values data-driven decision making, continuous improvement, and making a real impact on our customers' success. We offer competitive compensation, comprehensive benefits, and the flexibility of remote work.
Our Perks and Benefits:
Unlimited Vacation: We believe you can be highly productive and still have plenty of time for life outside of work.
Generous health benefits plan: Coverage starts from Day 1 and includes vision & dental.
RRSP / 401K matching program for retirement savings.
Sprout Family: Receive personalized support for the family-building process, accessing top-quality care. Schedule a consultation with Sprout's Team for guidance, education, coaching, and assistance in finding a top provider, addressing medical, legal, or regulatory concerns throughout your journey. Currently for Canadian Employees Only
Inkblot: Access to one of Canada's leading digital mental health companies, focusing on offering secure online video counseling through our corporate mental health programs and individual counseling services. Currently for Canadian Employees Only
Choose your device: Are you Team Windows or Apple? You shouldn’t have to compromise, especially if you work more efficiently on a specific operating system. When you join us, you get to pick!
Home Office Allowance: $500/year to ensure your home office is set up for optimal comfort and productivity.
Health & Wellness Allowance: $750/year to support your health & wellness-related goals and hobbies.
Learning & Development Allowance: $1000/year to explore a new skill, attend a conference, read some new books, etc.
Fully Remote: Work from the comfort of your own home with the choice to access our downtown Toronto office for a change of scenery.
Events & Free Lunches: We prioritize weekly team bonding and monthly company-wide social events with a lunch stipend. We pride ourselves on maintaining a culture where everyone feels engaged, inspired, and excited to come to work every day.
Practice Better is an equal-opportunity employer. When you apply for a role at Practice Better, your application will be considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We are committed to providing accommodations for applicants with disabilities during the application and interview process. If you require assistance or accommodations due to a disability, please let us know.
We know there is no perfect applicant for any role. So, whatever your path, we’re glad it brought you here. We encourage you to apply if you think you’re right for the role.
