About Us: It’s an exciting time at Fairstone Bank and here is a fantastic opportunity to join the Marketing organization as a Director of Marketing, Direct Lending. At Fairstone we’re a customer-obsessed financial services company redefining how Canadians access and experience lending. Our culture is built on doing what’s right and working together to get things done. We believe in empowering our people to challenge the status quo and deliver marketing that drives real business and customer impact. The Role: Reporting to the VP Marketing, as the Director of Marketing, Direct Lending, you’ll be the strategic marketing leader working with the Direct Lending Business to deliver the annual business targets and priorities. You’ll own the full go-to-market strategy for our lending portfolio, working closely with Digital Marketing and Creative Services to drive transformation across key channels, and deliver annual business targets through innovative, data-driven marketing programs. Key Responsibilities: Strategic Leadership & Partnership Co-create and lead the Direct Lending Pod, working with the Analytics and Direct Lending business owner to formalize the model and collectively drive the growth agenda for the portfolio Translating business goals into actionable marketing strategies, identifying key resources and executional requirements Influence product development and customer experience through market insights and customer feedback, bringing innovative ideas and solutions to the table. Go-To-Market Ownership Lead the development and execution of integrated go-to-market plans for new and existing lending products. Ensure alignment across brand, digital, and sales enablement teams to deliver cohesive campaigns that drive results. Performance & Growth Own the marketing contribution to annual lending business targets, with laser focus on the delivery of qualified leads that generate growth in net new cash. Use data and analytics to optimize performance and inform future strategy, facilitating ongoing investment shifts to maximize outcomes. Channel Transformation Lead the modernization of the Direct Mail program, right-sizing the channel while also simplifying the production model. Lead the evolution of the Affiliates relationships to foster a strong sense of partnership and commitment to delivering Fairstone business results. Explore and scale new channels to reach target audiences effectively, working closely with channel specialists to identify new opportunities. Team & Cross-Functional Leadership Manage a high-performing team of marketers, providing ongoing coaching, feedback and development opportunities. Work closely with Business Leadership team to prioritize work, optimizing resource deployment to deliver both business success and a best in class employee experience. Collaborate across Digital Marketing and Creative Services to ensure marketing excellence and with Sales, Operations, Analytics and Product to ensure marketing strategies achieve desired outcomes. What You Bring: 10+ years of progressive marketing experience, ideally in financial services or a regulated industry. Proven success in leading go-to-market strategies and delivering measurable business results. Deep understanding of lending products and acquisition marketing. Experience transforming traditional marketing channels (e.g., Direct Mail) into modern, data-driven programs. Strong leadership, communication, and stakeholder management skills. Analytical mindset with a passion for testing, learning, and optimizing. Why Join Us? A culture that values creativity, agility, and bold ideas, putting the customer at the centre of everything we do. A company with a nearly 100-year legacy in Canada Your work will be recognized with a comprehensive and competitive Total Rewards Program Opportunities for career growth through numerous internal and external programs Be a part of your community. Opportunities for coordinated paid volunteer time to help the organizations you care about. Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues Inspiring leaders and colleagues who will lift you up and help you WE ARE PROUD TO BE RECOGNIZED AS Great Place to Work® Canada for 2025 and Montreal's Top Employers 2025 by Canada’s Top 100 Employers! Learn more: https://www.fairstone.ca/en/about/canadian-lender Follow us on LinkedIn: https://www.linkedin.com/company/fairstone/mycompany/ If you have a preferred language for communication, please kindly inform us whether you prefer French or English on your application. Fairstone is an equal opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence. Time Type: Full time Job Type: Permanent RECOGNIZED AS ONE OF MONTREAL'S TOP EMPLOYERS (2025) Fairstone Bank of Canada and its subsidiaries, including Fairstone Financial Inc. and Home Trust Company, deliver innovative, accessible and reliable financial solutions that enable Canadians to reach their financial goals. Collectively, we offer residential and commercial mortgages, consumer deposits and GICs, retail and automobile financing, credit cards and digital lending, in addition to unsecured and secured personal loans online and at more than 255 branches coast to coast. With a long-established history, we are proud to be Canada's leading alternative lending bank. More at FairstoneBank.ca
