Able & Howe provides marketing leadership and execution services today, while building and transitioning critical marketing pieces to our clients over time. The core of our services is In-source Marketing; bridging the client’s resource gaps while working towards their marketing independence. It frees businesses from having to choose between limited internal operations and the long-term, expensive dependency of agency relationships.
The role of Digital Strategist at Able and Howe is a unique opportunity to expand your marketing skill-set in a diverse and supported business environment. You will work and learn alongside the Marketing Leadership team to provide the optimal environment for growth. This growth partnership will lead you to attain the experience required to become a marketing manager.
We believe that marketing and the caliber of marketing leadership is the #1 reason companies fail or succeed to scale-up. Able and Howe’s mission is to lead business growth by growing leaders. This highlights our commitment to provide both the opportunities and scaffolding needed for our team members to grow in their careers.
Able & Howe is built on a belief in transferable leadership—true leadership is infectious and can be shared across organizations. We foster marketing leadership, strategy, and execution within our company—and share it directly with you. Over time our abilities, skill sets, and knowledge become yours.
The role:
Executing PPC campaigns (Google Ads, Facebook Ads, Instagram Ads, Microsoft Ads, more)
Creating and executing on SEO strategies
Completing audits for PPC, SEO, Website, Organic Social, and more
Creating clear and engaging reports for clients
Completing basic Google Analytics, GA4, and Google Tag manager installation and setup
Creating quality written longform content for web pages, articles, blogs, ebooks etc.
Creating high-quality ad copy and creative
Setting up email automation tagging and campaigns
Setting up technical CRM (e.g SharpSpring, Hubspot)
Support Able & Howe Marketing Directors in the execution of client services
Contribute to creating marketing plans and delegating them off to delighted client teams
Learn from experienced marketing pros to excel at a wide set of marketing channels, strategies, and tactics
Must-have skills for this role:
Minimum of 5 years experience in Paid Advertising
Working experience in SEO (Search Engine Optimization)
Very strong short and long form copywriting skills (ad creative, blogs, whitepapers, etc.)
Well-versed and knowledgeable in marketing psychology
Additionally, working experience in one or more of the following: email marketing, email automation, advanced analytics implementations, or web development.
The ideal candidate aptitude:
Extremely organized, detail oriented and thrive in a changing task environment
Motivated to understand and contribute to business and marketing
Hungry to learn additional marketing skills (both supported and self-initiated)
Hardworking and passionate for marketing, data and teamwork
Eager and curious to improve one’s self in all aspects of being a business professional
Confident and approachable that will foster trust in your clients and team
An excellent written and verbal communicator
Attentive to detail
Being part of this integral team you will:
Learn from experienced marketing pros to excel at a wide set of marketing channels, strategies, and tactics
Work to support various Able & Howe Marketing Directors in the execution of client services such as market research and competitive analysis
Collaborate with the marketing team to leverage complementary insights
Provide support to the sales team to ensure they have the information and resources necessary to perform their role effectively
Contribute expertise to thought-leadership initiatives
Software experience:
WordPress
Google Workspace
Adobe InDesign, Photoshop and Illustrator (considered an asset, not required)
Creative builders such as Canva, etc. (considered an asset, not required)
Why Able and Howe:
Unique business-model poised for disruption
Great opportunities for growth within the company
Opportunities to expand into all areas of marketing
Learn from seasoned and respected marketing professionals
Competitive salary and vacation time
Fun and flexible working environment
Comprehensive benefits plan
