About Us:
At eQ Homes, we are dedicated to providing an exceptional level of craftsmanship and customer service, from the moment you meet us to the day you receive your keys. We are with you every step of the way to ensure that your home buying path is a comfortable and memorable one. We consistently create visionary, award-winning communities that lead the way in home innovation and sustainable living initiatives.
Our core values guide everything we do, grounded in a shared commitment to doing the right thing. They include:
People
Elevate
Passion
We want our employees to feel great about their jobs, and that means encouraging growth and advancement, listening to employee feedback, recognizing a job well done, giving back, and adopting a culture of trust and respect.
About the role:
Ready to take the helm and steer a brand into the future? We're searching for a dynamic Marketing Manager to be the architect of our growth and the champion of our brand!
This isn't just about managing marketing—it's about making a tangible impact. You will be the creative and strategic force driving us forward, crafting brilliant campaigns that not only capture attention but also smash our sales and growth targets. You'll lead a talented team, turning bold ideas into powerful results that shape the very future of our company.
Key Responsibilities:
Brand(s) Management & Consistency
Support and execute branding programs identified by the VP of Strategic Growth to achieve strategic goals for all companies.
Ensure all forward-facing communications, marketing materials, and sales centre installations are on-brand, current, and aligned with strategic direction.
Review and approve creative assets, including social content, campaigns, and collateral, prior to publication.
Collaborate with People & Culture (HR) on initiatives that strengthen our culture both internally and externally.
Market Intelligence & Research
Provide regular updates on competitors, market conditions, current bonuses and emerging trends.
Gather and analyze customer insights to inform product development and marketing strategies.
Collaborate with internal and external teams to ensure product offerings remain competitive and aligned with buyer needs.
Marketing Excellence
Lead the development and execution of annual marketing calendars in partnership with the Director of Sales & Leasing.
Lead marketing projects from inception through completion, ensuring timely delivery, strategic alignment, and ongoing oversight from the VP of Strategic Growth.
Manage agencies, consultants, and internal teams to translate project vision into effective campaigns and collateral, including developing clear creative briefs, overseeing production, and ensuring quality, alignment, and brand consistency.
Assist in preparing yearly marketing budgets.
Procure advertising placements, negotiate media buying, and ensure appropriate contracts/subcontracts are in place.
Prepare monthly marketing performance reports, including traffic summaries, media effectiveness, lead capture, and key drivers.
Coordinate the design, testing strategy, and implementation of all email marketing
Monitor emerging marketing technologies and trends, including AI-driven solutions, to implement automated workflows that optimize campaign efficiency, improve targeting, and reduce operational costs.
Continuously bring forward new marketing ideas, channels, and innovations.
People Leadership
Provide direction, coaching, and mentorship to the marketing team to support individual growth and high performance.
Foster a culture of collaboration, accountability, and open communication within the team and across departments.
Online Brand Management
Oversee all Company social media channels, including content planning, posting schedules, and performance monitoring.
Manage the Company’s online resources, including websites, social platforms, online chat, reputation management, and digital advertising.
Ensure website brand, messaging, and content remain accurate, relevant, and optimized for lead generation.
Community Excellence
Ensure that all communities, sales centres, and on-site signage are visually appealing, professionally presented, and aligned with brand standards.
Regularly visit sales centres and communities to monitor presentation, provide guidance, and ensure marketing standards are maintained.
Lead community-based marketing activities and events that enhance the companies brand and elevate the customer experience.
Support the launch and promotion of new products and communities.
About You:
The ability to organize, lead and execute with staff, trades and consultants
Friendly, engaging and positive personality for networking and media relations
Win-win negotiating ability
Ability to analyze and distill complex cost data into simple managerial reports to facilitate informed decision-making
Capacity to manage multiple projects at any one time
People-centric focus: You pursue lifelong learning, actively share new perspectives, empower, and inspire others.
Commitment to Elevate: You set new standards in ways that surprise and delight stakeholders, redefine industry norms and set new benchmarks for success.
Passion: You take pride in your work, overcome obstacles, and constantly seek to be the best.
Why Join Us:
We empower our people to strive for creativity, uniqueness, and distinction.
We are actively pursuing portfolio growth opportunities, ensuring continuous development and advancement.
We take pride in our achievement as one of Ottawa's top home builders, having won national awards and earning praise from buyers in all our communities.
Enjoy competitive pay, incentives, and tuition reimbursement to support your personal and professional growth.
Benefit from 15 paid vacation days plus additional PTO to ensure a healthy work-life balance.
Take advantage of our RRSP matching program and boost your financial future with confidence!
Thrive in a supportive environment with ample growth opportunities to nurture your career.
EQ Homes is an equal-opportunity employer dedicated to creating an inclusive and accessible workplace environment. We are committed to cultivating a workforce that mirrors the diversity of our community, including individuals with disabilities. If you require accommodation or support during any stage of our recruitment and selection process, we will collaborate with you to address your needs.
