Proud to be 100% Canadian-owned, Northland Properties' are recognized as one of the most trusted names in hotels, restaurants, resorts, sports, construction, and asset management. Our well-known and loved brands have been bringing people together to celebrate unforgettable experiences across Canada, the US, Ireland, and the UK for over 50 years. As Canada’s fastest-growing hospitality group, we believe the foundation of our continued success is our people and their ability to take great care of our guests.
Chief Commercial Officer – Northland Hotel Group
Location: Vancouver, BC
Northland Properties, owner and operator of the Sandman, Sandman Signature, and Sutton Place hotel brands, is hiring a Chief Commercial Officer to lead the next chapter of commercial growth across our portfolio. This senior executive will unify Sales, Marketing, Distribution, Revenue Management, Digital, and Loyalty into one integrated commercial function aligned with Northland’s long-term ownership and operating model.
As one of Canada’s fastest-growing hotel companies, Northland’s fully integrated approach - where we build, own, and operate nearly every asset - creates an entrepreneurial, people-first culture where leaders are empowered to innovate, collaborate, and elevate performance.
About the Role
The Chief Commercial Officer will shape enterprise commercial strategy, strengthen demand generation, improve market share, and ensure consistent commercial execution across all brands and properties. This leader will bring together our commercial disciplines under a single framework and work closely with Operations and Finance to translate strategy into measurable business outcomes.
Key Responsibilities
• Lead an enterprise commercial strategy that supports growth across all hotel brands
• Integrate Sales, Marketing, Distribution, Revenue Management, Digital, and Loyalty into one coordinated commercial structure
• Improve segmentation, pricing, channel mix, direct business, and overall demand generation
• Strengthen market positioning and loyalty engagement across B2B and B2C segments
• Build and maintain strong relationships with tourism bodies, corporate travel buyers, TMCs, OTAs, consortia, and key industry partners
• Advance direct channel performance and digital engagement strategies
• Establish commercial analytics, forecasting, dashboards, and performance reporting
• Ensure commercial strategies translate into consistent property-level execution
• Mentor, develop, and support a high-performing commercial leadership team
• Collaborate closely with Operations and Finance to drive alignment, accountability, and results
Required Qualifications
• Senior commercial leadership experience in hospitality or a multi-brand travel or consumer-facing organization
• Deep experience leading integrated commercial teams across Sales, Marketing, Distribution, Revenue Management, Digital, and Loyalty
• Proven track record improving RevPAR index, channel profitability, market share, and total revenue performance
• Strong understanding of pricing, segmentation, distribution strategy, digital engagement, and integrated commercial planning
• Established credibility with corporate travel buyers, TMCs, OTAs, tourism bodies, and travel industry partners
• Strong financial literacy with the ability to connect commercial action to EBITDA impact
• Demonstrated experience partnering with Operations and Finance to drive property-level performance
• Bachelor’s degree required; MBA preferred
Who You Are
• A modern commercial leader with broad experience across all SMDRL disciplines
• A credible industry voice who builds strong relationships with partners and buyers
• A strategic thinker who can also translate plans into practical, operational actions
• A collaborative leader who unites teams around shared priorities and a common commercial agenda
• Customer-focused, data-informed, and able to adapt quickly to changing markets
• Someone who thrives in entrepreneurial cultures and enjoys building capability and elevating teams
SUMMATION:
Submission of resume does not guarantee an interview or an actual transfer. Qualified applicants are encouraged to apply, provided they meet the minimal requirements of the applicable skills required. You must be legally entitled to work in Canada to apply as the employer does not have a Labour Market Impact Assessment (LMIA) that would support a foreign worker. Applications will not be accepted via email or in person. We thank all applicants for their interest in Career opportunities with The Sandman Hotel Group, however, only those applicants we wish to interview will receive a reply to their application.ABSOLUTELY NO PHONE CALLS PLEASE**
Sandman Hotel Group is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Sandman Hotel Group does not discriminate on the basis of disability, veteran status or any other basis protected under federal, provincial or local laws. Sandman Hotel Group takes seriously its obligations under the Human Rights Code.
At Northland Properties, we are committed to building a network of talented professionals who can help to provide exceptional hospitality experiences. As an equal opportunity employer, we are constantly seeking motivated and enthusiastic individuals to join us in various fields, including Construction, Finance, IT, HR, Marketing, and Support Center. To join our dedicated team and be a part of our thriving hospitality community, explore the exciting career opportunities available at https://northland.ca/careers/.
