At Equitable, we believe work should be a place where you feel supported, inspired, and empowered to grow. In our caring and collaborative environment, your curiosity is encouraged, your passion is recognized, and your contributions truly matter. Together, we create meaningful impact; for our clients, our communities, and each other.
The Opportunity: At Equitable, our focus is on making a meaningful impact in the lives of Canadians by putting clients at the heart of everything we do. We lead with empathy, act with intention, stay curious, and support one another every step of the way. If you're looking for purpose-driven work in a collaborative and inclusive environment where your voice is heard, and your growth is encouraged we’d love to connect. As an Individual Product Manager – Individual Product Solutions you’ll be the go-to expert for our life and critical illness insurance products. Drive innovation from idea to launch, optimize experiences for existing clients, and grow our portfolio to meet what Canadians really need. Partner with actuarial, sales, underwriting, and ops teams to create best-in-class solutions. If you love blending strategy, creativity, and execution in a collaborative environment, this is your chance to make a big impact.
Position Title: Product Manager, Individual Insurance
Reports To: Director, Insurance Solutions
Department: Individual Insurance
Term: Permanent Full-Time
Work Arrangements: This is a hybrid role. You will work in our office in Waterloo, ON a minimum of two (2) assigned, consecutive days every other week, plus a fifth (5th) assigned day per month. You are welcome to work from the office more than the minimum requirement and there may be some roles that are required to work in our office more than the minimum requirement.
What you will be doing:
Lead product strategy: Spot market gaps, innovate features (like dividends and cash values), and launch new products or enhancements that boost growth and client satisfaction – fully leveraging our mutual advantage;
Own the full lifecycle: Manage projects from ideation and business cases to launch and post-launch tweaks, using stage-gate processes to keep everything on track;
Dive into analysis: Monitor competitors, sales data, trends, and financials. Build rock-solid business cases with market research and benchmarking;
Be the SME: Guide teams on product design, policy contracts, risk, and compliance. Train juniors and explain complex ideas in plain language;
Collaborate widely: Work with sales managers, vendors, regional teams, and stakeholders to align on goals – no direct reports needed, just influence and results;
Create and present: Develop advisor training, marketing materials, and killer presentations (PowerPoint pros welcome) to drive sales and excitement;
Track success: Measure in-force performance (retention, client engagement) and new business wins, then recommend smart adjustments.
What you will bring:
7+ years in Canadian life insurance, with 3+ in product management – especially participating products;
Proven wins: Led product launches, managed portfolios, built business cases, and handled vendors/contracts in a regulated world;
Communication star: Turn technical talk into advisor-friendly stories. Nail presentations and stakeholder buy-in;
Project professional: Balance big-picture strategy with hands-on execution; high agency to deliver and iterate;
Team player: Build relationships, influence without authority, and thrive in cross-functional teams;
Analytical powerhouse: Intermediate level Excel for data analysis and reporting; strong logic to connect dots; working knowledge and integration of Gen AI tools.
Nice-to-haves:
Insurance industry designations;
University degree in Business, Commerce, Math, or related;
Experience in marketing, underwriting processes, or client research;
What’s in it for you:
A workplace where care, passion, and curiosity aren’t just values, they’re how we work, grow, and succeed together every day;
A healthy work-life balance with employee wellness top of mind;
Annual bonus program, annual vacation allowance, and company-paid benefits program;
Generous vacation package with one volunteer day to give back to a charity of your choice;
Immediate enrollment in the company’s pension program with employer matching;
Employee resource groups that support an inclusive work environment;
Tuition support and specialized program assistance;
An onsite full-service cafeteria with a variety of daily options;
Discounts on company products and services, and access to exclusive employee perks;
Regular EQ Together events focused on company togetherness and collaboration.
As part of the recruitment process, candidates may be asked to complete an assessment and will be required to undergo background screening, in accordance with company policy.
This position is available due to an existing vacancy.
We're dedicated to inclusive and accessible hiring practices. If you require accommodations or alternative formats, please contact us at careers@equitable.ca.
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