Description
Our Team and What We'll Accomplish Together
TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.
As the Senior Marketing Manager, Email, Nurture and Sales Enablement, you'll play a crucial role in making sure marketing qualified leads are properly handed over to Sales and move swiftly through the funnel for TELUS Health Employer Solutions. As part of the Global Content Marketing & Demand Generation team, you'll support the nurture streams, from email nurtures that leverage marketing automation to sales enablement efforts, that help top-of-funnel prospects become customers. Together, we'll drive demand, increase brand visibility and encourage meaningful engagement with our target audiences.
What you'll do
Lead Management and Sales Enablement: Support global lead qualification and scoring across North America, EMEA and APAC, and create toolkits, scripts and other materials that enable sales teams to progress inbound web and top-of-funnel leads into sales qualified leads. You’ll also help maintain our repository of assets on platforms such as Highspot
Campaign Development & Lead Management: Build targeted email nurture campaigns to improve conversion rates while qualifying leads and establishing criteria for sales handoffs
Email Nurturing strategies
Email marketing / A/B testing and multivariate testing
Funnel optimization
Conversion rate optimization (CRO)
Cross-Functional Collaboration: Align content/demand generation and sales teams while supporting regional marketing teams with lead management and best practices
End-to-End Process Management: Ensure campaigns are tracked through the complete contact-to-close process from initial engagement to deal closure
Performance Reporting & Analytics: Generate reports on campaign performance, lead metrics, and qualified leads delivered to regional marketing and sales teams
Campaign performance tracking and ROI measurement
Data visualization and reporting
Strategic Optimization: In partnership with the Paid Campaigns and Martech Leaders, analyze campaign data and develop strategies to enhance funnel efficiency and increase conversion rates
Qualifications
What you bring
Bachelor's degree in Marketing, Digital Media or a related field
5+ years of hands-on experience with CRM and marketing automation tools (Hubspot / SFMC / Salesforce)
Solid understanding of lead scoring and nurturing, including Sales enablement programs and tools (Highspot)
Advanced understanding of marketing analytics and reporting (Google Spreadsheets, Salesforce)
Ability to implement compelling email marketing campaigns, including content development, design and optimization
Strong attention to detail and organizational skills
Ability to work effectively in a team environment
Good communication and presentation skills
Great to haves
HTML or basic coding experience to troubleshoot emails and automation workflows independently
Bilingual - English and French
Experience with digital marketing campaigns (Paid Social, Paid Search)
