Specialist, Digital Marketing & Promotions

Tourism Whistler • Whistler • 1d ago

Job Title: Specialist, Digital Marketing & Promotions Department: Marketing Position Status: Full Time, Year Round Anticipated Start Date: January 2026 About Tourism Whistler

We are the official marketing and sales organization for the resort of Whistler, British Columbia - also known as the best place in the world, if you ask us - and we are proud to call this place home. As a not-for-profit, member-based organization, we are also the people behind the operations of the Whistler Conference Centre, Whistler Golf Club, Whistler Visitor Centre, and Whistler.com Central Reservations.

We love where we live and we bring that energy and passion to everything we do. We're a team of collaborative, mountain-loving individuals and we show up and achieve great things professionally and personally. Creating a positive and fulfilling experience for our team is high on our list of priorities. And we're proud to be a workplace that requires respect for our people, our partners, and our environment. Because the people make the place, and this place is pretty special.

What We Offer We like to make work meaningful and to live life fully. Join the team at Tourism Whistler and be part of a fun, supportive organization that truly values work-life balance. We're looking for people who want to make the most of the unique Whistler lifestyle and share our values of passion, energy, achievement, and respect. A few ways that we walk the talk: Culture & Connection Bi-monthly all staff events and departmental team building (the fun kind, we swear) Dogs in the office - because work is better with furry friends Fun, supportive, and collaborative team environment Health & Wellness Comprehensive health benefits for employees and their dependents, including an Employee Assistance Program and access to wellness tools like Headspace A wellness fund to support your health and recreation in Whistler. Think ski/snowboard or bike park pass, yoga or gym memberships, golf lessons, or other wellness offerings that support your well-being An annual Health & Wellness calendar with wellness offerings to prioritize mental health and well-being Flexibility Nine-day fortnight schedule offering work-life balance and time to enjoy the beauty of Whistler! Whistler based with a hybrid approach that balances in office and remote work (following a training and probationary period) Paid vacation time (3 weeks annually as a starting point) to relax, unwind, and adventure Starting Salary Range: $55,000 - $59,000 annually. This is the starting base range for this role and may vary based on internal equity, and a candidate's job-related knowledge, skills, and experience. Over and above the base salary and the benefits highlighted above, this position is also eligible for an incentive bonus of up to 10% of the annual salary. Position Summary Reporting to the Manager, Digital Marketing, the Specialist, Digital Marketing & Promotions will use data-driven thinking and a targeted, audience-centric approach in the execution of Tourism Whistler’s paid marketing and data acquisition initiatives. The Specialist will be responsible for working within a variety of digital platforms to execute paid search, social, display and video advertising. They will assist in optimizing campaigns on a real-time basis as needed and provide support with a wide variety of campaign analytics and reporting. This role is also responsible for leading the execution of all of Tourism Whistler’s promotion and contesting initiatives to support data capture that drives the growth of Tourism Whistler’s first-party data assets, enabling more personalized, insight-driven marketing. Key Responsibilities Act as a Tourism Whistler ambassador, living our purpose and vision with passion & energy, achievement, and respect Execute Google Ads paid search initiatives, working with the Reservation Sales team to ensure paid search campaigns to support overall sales goals Execute select Facebook paid social campaigns in support of Tourism Whistler marketing objectives and programs Oversee Tourism Whistler’s Dynamic Creative platform, ensuring the right messages hit the right audiences at the right time Responsible for implementing campaign tracking and measuring success of advertising programs, using Google Analytics as a primary tool, producing campaign reports as needed Manage and implement pixel requests and keep Tourism Whistler Google Tag Manager organized Responsible for understanding Tourism Whistler’s current first-party data landscape, systems, and platforms and how they can be leveraged to achieve marketing objectives Work with Tourism Whistler partners to access and leverage second-party data Develop promotions and data capture strategy; oversee the execution of all Tourism Whistler promotions and contesting initiatives, and work with other internal departments to maximize data capture opportunities Lead execution of promotional programs, and support overall data capture strategy: Plan and execute seasonal signature contests to drive email acquisition Work with third-party partners to create promotions that are aligned with the Whistler brand and drive data capture Coordinate production of all online and offline contesting material Act as the key contact for member outreach for contests and promotions Work with the Manager, Digital Marketing to manage and forecast the promotions, paid search, and paid social budgets Support the Data Marketing & Creative Services team as required Knowledge, Skills & Abilities Passion and knowledge of Whistler, mountain resorts, and the tourism industry Post-secondary education in marketing or a related discipline Minimum of three years' experience in marketing, promotions, or other related role Experience with Google Ads, Google Analytics and familiarity with broader Google Marketing Platform an asset Experience executing dynamic creative tools an asset Proficient with Excel, Sheets, or related tools for ad-hoc analysis assembly Innovative and creative, with a logical and methodical approach to problem solving Exceptionally high level of attention to detail Ability to perform well in a fast-paced, changing environment Most importantly, you should “love” data and enjoy working within marketing platform tools Posting Closing Date: December 12, 2025. Closing date is subject to change based on applicant volume.