About APOLLO
APOLLO is Canada’s leading insurtech. Our platform launched in 2019 and has since become a major player in the Canadian fintech landscape, providing Canadians with comprehensive and cost-effective tenant and small business insurance. We replace the traditionally painful paper-based, manual insurance buying process with a simple and immediate digital ecommerce experience, in line with modern customers’ expectations.
We are a team of empowered and driven individuals who are committed to building a great company at the forefront of disrupting a $5 trillion dollar global industry.
This position offers a chance for the right candidate to make a significant impact alongside an integrated, dynamic team committed to innovation and shaping the future. We’re humbled to have won multiple awards and recognition including Insurance Business Canada’s 5-Star MGA 2025, Prestige Awards Insurance Provider of the Year 2025, Proptech30 2025, Insurance Business Canada’s 5-Star Claims 2024, Insurance Business Canada’s Top Insurance Employer 2022 & 2021 and Digital Innovator of the Year 2022, Insurance-Canada.ca’s 2021 Technology Award, and LinkedIn’s Top Startups 2021.
What You’ll Deliver:
We are looking for a Content Strategist, Growth Marketing to play a key role in growing our direct-to-consumer (DTC) tenant insurance business. This role will build a content strategy and infrastructure to fuel visibility, engagement, and business growth. Reporting to the VP Marketing, this role owns the content calendar and translates strategy into execution, ensuring all content helps renters make decisions at each stage of their journey, generates qualified traffic, and grows organic and AI search visibility. This is a hands-on role with strategic ownership; you will write and edit core pieces across channels.
Responsibilities - We promise it won’t be mundane.
Strategy & Planning
Build and maintain a content strategy aligned to DTC growth goals and SEO/GEO priorities
Own the content roadmap and calendar across web, blog, email, social, landing pages, and video
Monitor competitors, customer feedback, and trends to identify gaps and opportunities
Production & Execution
Create or oversee creation of content across website, blog, landing pages, social, email, and video
Research, write, and edit content that supports customer decision-making from awareness through purchase and renewal
Write scripts and creative briefs for video content, partnering with design for production
Build repeatable production workflows to increase content velocity and depth
SEO, GEO, and AI Visibility
Develop and implement content initiatives that improve performance in search engines and in generative/AI discovery (LLM-influenced tools, answer engines).
Conduct keyword, audience, and intent research; map content to gaps and opportunities.
Maintain on-page optimization standards and content architecture that supports scalable organic growth.
Measurement
Track, analyze, and report on how content initiatives are driving measurable outcomes (visibility in search/AI, qualified traffic, funnel progression, and purchases).
Maintain a regular review cadence to turn results into future ideas, priorities, and experiments.
This role is an opportunity to grow, demonstrate your abilities, and make your mark in the company that’s always reaching for more.
Skills and Qualifications:
Post-secondary degree or certification in Marketing, Business, or related field or equivalent experience.
Minimum 8+ years of experience in digital content strategy, demand generation, and SEO
Track record of improving search results and driving revenue through content strategies
Strong writer/editor with ability to translate product and brand positioning into clear, persuasive stories.
Proficient in analytics platforms, SEO tools, and AI
Collaborative, curious, and proactive team player
Success in this role requires…
Comfort working in a dynamic environment where priorities may shift.
A strong sense of ownership, urgency, and follow-through.
Initiative and resourcefulness—knowing when to act and when to ask.
A growth mindset and openness to learning new tools or approaches.
The ability to thrive in a performance-oriented, collaborative team.
A natural tendency to seek solutions and move problems forward.
What we’re looking for:
We believe it starts with our PEOPLE.
The APOLLO values: Courage, Adventure, Integrity, Candor and Desire.
Integrity -
You do what you say you’ll do, own it if you can’t, and achieve greatness by working with a high moral standard.
Candor - You are open to ideas and are objective in your thinking.
Adventure - You are passionately curious, constantly seeking the unknown and pushing the boundaries of what is possible.
Desire - You want things to be better. For our clients, suppliers, investors, co-workers, family, community, and ourselves. Greatness matters.
Courage - You are not held back by fear. You will explore any idea and take on any challenge in pursuit of great opportunity.
APOLLO believes in a team approach where all members have equal opportunity to voice ideas to advance the company and our stakeholders. A collaborative approach, strong initiative, and a desire to achieve greatness are crucial qualities we look for in teammates.
Benefits & Perks:
Competitive salary & variable pay
Development programs & licensing support
Company social events
Extended Medical, Dental and Vision care
Monthly Wellness Program
Autonomy, growth, and the ability to make an impact
Community volunteers days
We’re not just looking for another employee. We’re looking for someone ready to join us on this journey. Are you in?
APOLLO is an equal opportunity employer. We celebrate and embrace our diverse, inclusive work environment and welcome members of all backgrounds and perspectives to apply. We’re committed to developing and maintaining a culture rooted in our core values, that is supportive and respectful of all backgrounds and perspectives.
APOLLO is committed to providing an accommodating recruitment process. If you require any accommodation, please email us at careers@apollocover.com and we’ll work with you to meet your accessibility needs.
