Job Description
What is the opportunity?
We are seeking a detail-oriented and highly organized Coordinator to support the execution of our CRM and email marketing initiatives. The successful candidate will assist in planning, coordinating, and deploying email communications, ensuring they are accurate, brand-aligned, and delivered to the right audiences. This role is ideal for someone who is eager to build experience in CRM and digital marketing while supporting key business objectives.
What will you do:
Assist in the planning and execution of email campaigns, including gathering requirements, preparing briefs, and coordinating with cross functional partners
Support email production activities such as content updates, audience selection, QA, and deployment
Ensure email content, design, and targeting meet brand standards, accessibility guidelines, and regulatory requirements (e.g., privacy, CASL)
Help optimize email content and layouts to support a cohesive user experience and drive engagement
Collaborate with stakeholders to ensure campaign requirements are met, timelines are adhered to, and deliverables are accurate
Track and report on email performance, compiling insights and metrics to support continuous improvement
Contribute to ongoing improvements in email processes, documentation, and best practices
Maintain an understanding of our audience segments and assist in applying targeting strategies for campaigns
Stay informed on email marketing best practices, industry trends, and regulatory guidelines to support compliant and effective communication
Coordinate with cross-functional teams—including Marketing, Digital, Product, and Analytics—to gather information, align on requirements, and support campaign execution
Provide support to internal partners on email-related processes, ensuring consistency in messaging and quality across communications
Assist with maintaining internal CRM documentation, templates, and process guides
What do you need to succeed?
Must have:
Experience in email marketing, CRM, digital communications, or a related field (internships or project-based experience acceptable)
Strong organizational skills, attention to detail, and the ability to manage multiple tasks simultaneously
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
Foundational understanding of email marketing best practices, including design principles, content structure, and deployment basics
Awareness of privacy laws and email regulations (e.g., CASL), or a willingness to learn
Nice to have:
Experience using marketing automation or email platforms
Knowledge of data-driven marketing, segmentation, or basic analytics
Certification or coursework in email marketing, digital marketing, CRM, or related fields
Experience working in a fast-paced environment with multiple stakeholders and competing priorities
Basic project or workflow management skills
What is in it for you?
We thrive on the challenge to be our best - progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation
Leaders who support your development through coaching and managing opportunities
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
Job Skills
A/B Testing, Business Statistics, Commercial Acumen, Critical Thinking, Customer Analytics, Detail-Oriented, Group Problem Solving, Key Performance Indicators (KPI)
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
HUMAN RESOURCES & BMCC
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-12-01
Application Deadline:
2025-12-06
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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