We are looking for a Senior Analyst, Corporate Strategy and Development - Advanced Concepts to help shape the future of our product portfolio by exploring emerging signals, uncovering white spaces, and co-creating early-stage concept directions that push the limits of human movement.
If you are naturally curious, imaginative, and energized by ambiguity – and you love turning loosely-defined ideas into structured opportunity spaces – this role is for you.
YOU'LL HAVE THE OPPORTUNITY TO:
Foresight & Weak Signal Interpretation
Monitor emergent trends, technologies, societal shifts and evolving mobility behaviours across global markets.
Identify, interpret, and articulate “weak signals” and their potential implications for BRP.
Contribute to the development of future scenarios and strategic opportunity framing.
White Space Discovery
Analyze user needs, pain points, and behavioural shifts to help identify new segments or adjacent spaces for BRP.
Conduct exploratory research (qualitative and quantitative) to uncover unmet needs and emerging opportunities.
Support definition of early “Where to Play” options aligned to Advanced Concepts’ strategic pillars.
Early-Stage Concept Development
Work with Design and Innovation and Corporate Strategy and Development teams to translate opportunity spaces into early product and experience concepts.
Participate in ideation sessions, shaping proto-personas, customer journeys, and early narrative concepts.
Contribute to framing experience hypotheses, value-proposition ideas, and early right-to-win elements.
Lightweight Business and Market Exploration
Conduct preliminary market assessments (TAM/SAM, competitor landscapes, user archetypes).
Support creation of early business hypotheses, value-chain implications, and ecosystem considerations.
Help prepare strategic assessments and recommendations for Advanced Concepts governance.
Strategic Synthesis and Storytelling
Transform ambiguous insights into clear frameworks, visuals, and executive-ready materials.
Build presentations and documentation for Product Orientation and Product Steering Committees.
Synthesize findings into concise narratives to support leadership decision-making.
Collaboration and Cross-Functional Alignment
Coordinate exploratory interviews with internal and external experts.
Act as a connective tissue between the creativity of Design and Innovation; the strategic lens of Corporate Strategy and Development; and the operational understanding across business units.
Ensure consistency between foresight, concept framing, and early strategy development.
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
Bachelor’s or Master’s degree in Business, Strategic Foresight, Innovation, Design Strategy, Engineering, or related field.
3-5 years of experience in strategic foresight, innovation consulting, design strategy, corporate strategy, or early-stage product strategy.
Strong ability to interpret qualitative and quantitative information.
Skilled at synthesizing insights into frameworks and clear narratives.
Excellent storytelling and slide-creation capabilities.
Curiosity, creativity, and entrepreneurial mindset.
Comfort working with ambiguity.
Assets
Experience collaborating with design or engineering teams.
Exposure to mobility, recreation, transportation, sustainability, or experience design.
Experience in early concept development or innovation pipelines.
Familiarity with foresight methodologies.
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let’s start with a strong foundation — You want it, we have it:
Annual bonus based on the company’s financial results
Generous paid time away
Pension plan
Collective saving opportunities
Industry leading healthcare fully paid by BRP
What about some feel good perks:
Flexible work schedule
A summer schedule that varies by department and location
Holiday season shutdown
Educational resources
Discount on BRP products
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 16,500 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.
LI-Hybrid #LI-GB1
