In this role, you'll connect with mission-driven clients who are doing important work in independent journalism. By reaching out to marketing qualified leads (MQLs) and prospecting your own leads through events and other channels, you'll have the opportunity to develop meaningful relationships and convert potential clients into partners. Your efforts in generating initial meetings and demos will play a crucial role in amplifying their impactful work.
Our sales process is currently led by you and our Director of Revenue Operations, with our CEO as the final stage. You will be responsible for setting up meetings, providing logistical support to ensure our team is fully prepared, taking notes, and managing effective follow-ups. Your role is to increase our CEO’s effectiveness in closing calls. We expect you will grow into an effective account executive, able to generate and close business independently.
Your success will initially be measured by the number of meetings you secure with well-prepared prospects, and your contributions to finding ways to systematize and scale revenue generation.
We’re more than a “Tech Vendor” to our clients, we’re “Thought Partners” and your role allows you to contribute directly to the growth and success of our clients and Indiegraf as a whole.
We are hoping to begin interviews by December, 2025.
Key Responsibilities:
Outreach Efforts: Reach out to potential clients through email, phone, and social media to discover and qualify new business opportunities. Personalize your research and identify key decision-makers, allowing you to tailor your outreach and build genuine connections.
Lead Nurturing and Support: Manage and nurture inbound leads (MQLs) with timely and thoughtful follow-ups to ensure they receive the attention they deserve. Hold confident and credible conversations with local news leaders about their strategy and how Indiegraf can help get them there.
Pipeline Tracking: Keep a close eye on all sales activities and pipeline progress in our CRM (Hubspot), mining data for insights, ensuring accurate and detailed records and prioritizing documentation.
Industry Representation: Represent Indiegraf at industry events, helping to strengthen our relationships as we move "up market" and focus on building connections.
Coordination and Support: Schedule discovery calls, demos, and meetings for our CEO with qualified prospects, ensuring everything runs smoothly. Assist the CEO during the sales process, and manage follow-ups to keep things on track.
Engaging Proposals, Presentations and Demos: Deliver initial product presentations and value proposition overviews to prospective clients, showcasing how our solutions can benefit them. Participate in and occasionally lead product demos to highlight our core features and use cases, helping prospects see the value we offer. Build comprehensive proposals that address the complexities of customer pricing and needs.
Internal impact: Improve the client experience by ensuring a thorough and consistent intake and handover process for new clients. This will make onboarding smoother and provide our Customer Success team with all the information they need to set clients up quickly, enabling them to hit the ground running.
Refinement: Collaborate with our Director of Revenue Operations to refine how we qualify leads and improve our conversion rates. Share your ideas and feedback to help improve our sales playbooks, outreach strategies, and client engagement methods. Work closely with the marketing team to fine-tune our messaging and improve campaign effectiveness based on real customer feedback.
Ongoing Training: Attend regular training sessions to enhance your sales skills, product knowledge, and communication abilities.
Key Skills & Competencies:
~3 years of experience (enough to have developed strong instincts and to be able to work independently)
working as an SDR or BDR in the SaaS or media industry.
Native or near-native fluency (written and verbal) in both English and Spanish is required.
Comfort with cold calling and handling objections.
Ability to quickly understand technical products and requirements.
Organized and detail-oriented with experience using CRM tools (HubSpot experience is a must).
Self-motivated, goal-oriented, and eager to learn.
Passion for the future of media, journalism, and digital publishing is a must.
About you:
This role may be a great fit if:
You are a proactive professional with a talent for building strong, collaborative relationships that drive sales success.
You excel as a "connector," facilitating open communication between clients and internal teams, and you’re resourceful in finding and sharing critical information when needed.
You approach challenges with a positive mindset, using your problem-solving skills to turn obstacles into opportunities for growth.
You have the confidence and knowledge to act as a trusted advisor with a strategic outlook, always looking for ways to support client success and drive their business forward, and knowing when you need additional expert advice.
You balance empathy and understanding with a keen sense of business strategy, ensuring that client needs align with company goals.
You thrive in a fast-paced sales environment where priorities can change quickly, and you enjoy embracing new challenges with enthusiasm.
In line with Indiegraf's company values, we are seeking new team members who:
love learning and sharing. We believe that constantly testing, gathering data and listening to feedback drives innovation. You are willing to learn and share with humility and are obsessed with seeking feedback to refine your work.
are committed to equity and inclusion. Indiegraf is on a mission to change who owns media so that it better serves everyone. We want to work with people who are mindful of the power dynamics in everything they do and who contribute to an equitable work environment.
are energized by growth. Creating new products and processes is your thing. Being part of a big, ambitious vision excites you. You're not afraid of change. You love taking chances and being accountable to goals.
are always seeking ways to do things more efficiently. Indiegraf is scaling a network of independent news outlets that can succeed in markets where traditional news models fail because they are more efficient. Our team is obsessed with replicability, scalability and cost efficiency.
value a healthy work culture. We are a mission-driven, female-led company shaking up legacy news media dynamics. We work hard and unplug most weekends and during vacations. You want to contribute to a great culture that makes our team love Mondays. We are collaborative, and strive to win together as a team.
Benefits of working for Indiegraf:
Health and dental benefits after three months;
Participation in Employee Stock Option Plan after three months;
Flexible vacation and paid sick day policies;
Professional development and advancement opportunities; and
Commitment to an equitable, collaborative and connected work environment that nurtures our team’s well-being.
About Indiegraf:
Indiegraf helps independent newsrooms secure their future. As the operating system for local media, we give publishers the tools, technology, and hands-on support to diversify their revenue, deepen audience relationships, and grow sustainably. In an industry where resources are tight, our mission is simple but urgent: ensure that independent media can thrive without compromise.
Headquartered in Vancouver Canada, we launched in May 2020 and now support publishers globally in English and Spanish. See below to learn more about Indiegraf's history and our founder's vision.
Read this story to find out what inspires the Indiegraf team to do what we do.
Peruse our weekly newsletter to read about how the news entrepreneurs we support are making an impact.
Watch our co-founder Erin Millar’s five minute Newsgeist talk on why small is future of the media industry.
We are committed to being a diverse and inclusive company. We encourage candidates with a range of perspectives, abilities, backgrounds and experience to apply.
This job is fully remote with the possible, occasional, need for in-person gatherings in Vancouver. Applicants based anywhere in Canada are welcome to apply.
