Description
Our team and what we’ll accomplish together
The Mobility Postpaid Brand Strategy team is focused on developing and delivering the mid to long-term strategies for TELUS and Koodo Mobility brands and products. We aim to optimize and evolve the value propositions across rate plan suites, device programs, multi-user constructs, rewards programs, and service experiences. Our ultimate goal is to drive brand differentiation, and improve Mobility EBITDA and Household Customer Lifetime Value (CLV) by enhancing and simplifying product journeys and ensuring the optimal introduction of new products into the market.
You will be responsible for shaping the mid to long-term strategy of TELUS and Koodo rate plans, features, services, and device offerings. You will evaluate market conditions, develop valuable propositions, and work cross-functionally with multiple teams to improve key Mobility financial, operational and brand metrics.
What you’ll do
Evaluate domestic market conditions and explore international market opportunities to inform TELUS and Koodo Mobility offerings, inclusive of rate plan features, service experience, and device offerings
Collaborate with Market Intelligence and Insights teams to identify research needs, develop research roadmaps, and manage research plans to gain valuable consumer insights to inform strategies for TELUS and Koodo brands
Develop the business strategies required to enable new value propositions - including consumer research, business requirements, user stories and high-level financial and technology assessments
Evaluate telco and adjacent industry brand service and support models to benchmark TELUS and Koodo brand performance. Propose and evaluate opportunities to elevate service and support as a core component of each brand’s value proposition
Explore and evaluate new service and support capabilities that are differentiated between TELUS and Koodo while enabling each brand to deliver on our Customers First Commitment
Qualifications
What you bring
Effective storytelling skills, with the ability to communicate and sell your vision to stakeholders at all levels of the organization
A love of, and experience conducting consumer research, and utilizing customer and market insights to bolster your strategic thinking
Strong business-ownership mentality, with a willingness to “roll up your sleeves” and drive outcomes within and outside your mandate, coupled with a strong bias for action
Comfort with ambiguity and competing priorities, leveraging structured thinking to break down complex problems into actionable work streams
Excellent interpersonal skills; ability to collaborate effectively with diverse groups
Great-to-haves
4-7 years of progressive work experience; preferably in consumer research and insights, strategy or product marketing functions
Industry experience in telecommunications, management consulting, or brand management / CPG
Post-secondary degree in business, commerce, or similar - MBA is an asset but not required
