ABOUT US:
Dutch is transforming veterinary care by making expert treatment accessible
anytime, anywhere. Our mission is simple: help every pet live their happiest,
healthiest life by connecting pet parents with licensed vets through seamless
virtual visits.
We’re the only veterinary telemedicine service that can diagnose, prescribe, and
ship medications directly to customers – offering real relief and convenience
for pets and their families. As one customer put it: “Dutch was the only site
that would diagnose and prescribe meds as well as ship the meds.”
Backed by world-class investors including Forerunner Ventures, Eclipse Ventures,
and Bling Capital, our team is made-up of successful startup founders (Hims,
PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor,
Walmart). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the
standard for quality, accessibility, and compassion in pet care.
THE ROLE:
Dutch is looking for an SEO Manager specializing in GEO (Generative Engine
Optimization) who is focused on improving visibility, attribution, and traffic
from LLMs including Google’s AI Overviews, Perplexity, ChatGPT, and more.
This role will own our GEO strategy: optimizing content, structure, formats, and
data signals to improve Dutch’s SOV within LLMs. You will work closely with
content, engineering, product, and marketing teams to ensure our content is
technically structured, context-rich, authoritative, and optimized for LLMs.
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WHAT YOU'LL DO:
- Build and own Dutch’s company-wide GEO roadmap to maximize SOV all LLMs
- Identify priority queries/topics where Dutch should appear as a cited or
recommended source
- Map generative search intent vs. traditional search intent to identify new
content opportunities
- Develop GEO playbooks to ensure content is optimized for LLM retrieval and
summarization
- Partner with the content team to produce authoritative, fact-rich, structured
content aligned with LLM preferences
- Implement content formats that improve LLM selection, including FAQ
expansions, listicles, medically reviewed relevant content, etc.
- Ensure LLMs can easily extract Dutch as a trusted source and all content is
readable
- Help outline and implement technical optimization for LLM discoverability on
the site
- Monitor Dutch’s SOV using emerging GEO tools and manual methods and provide
recommendations on optimizations
- Work with product and engineering to support GEO focused automation, page
templates and best practices
WHAT WE'RE LOOKING FOR:
- 5+ years of SEO, content strategy, and search optimization experience
- Strong understanding of how LLMs source, rank, and cite content
- Strong technical SEO background (indexation, rendering, structured data,
schema, internal linking, improving site speed, etc.)
- Skilled in keyword research to help guide content decisions
- Experience with tools including, GSC, Ahrefs/SEMrush, and LLM listening tools
- Strong analytical skills with the ability to interpret A/B tests, entity
graphs, and LLM evaluation signals and turn them into actionable
recommendations
- Comfortable working cross functionally
- Experience in health or pet care is a bonus!
WHY WORK FOR DUTCH?
- Competitive compensation and equity package
- Health, dental, and vision insurance
- Flexible PTO
- The chance to make a meaningful impact on pets (and their people)
DUTCH'S GUIDING PRINCIPLES
- Pets First – business and medical decisions are always guided by the pet’s
best interest. We’ll never compromise on pet health and we’re all here
because we care about their well-being
- Agile Like a Cat – We have a bias toward swift action, while maintaining
quality and accuracy. For us, that means being able to turn on a dime, like a
cat, analyze our options – even ones that may not be on the table – then
execute without perfection getting in the way
- Creativity is our Catnip – Creativity feeds us and helps us push boundaries
to always find better solutions, making the complex more accessible and
easier to understand
- Be the Human Your Dog Thinks You Are – Be kind, show care for your
colleagues, and even if you’re an expert - give others context, reinforce the
positive, and help them understand.
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$120,000 - $140,000 a year
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