THE ROLE
As GM / Head of Product & Program for Evolve Biologix, you will be the founder’s execution arm—translating vision into reality with a small, senior, “ninja” team. You will own product direction, business execution, and measurable outcomes.
You will run the entire product + go-to-market cycle: from UI/UX overhaul and biometric coaching features, to market launch strategy, partnership deals, and post-launch growth. You will also ensure that financial plans, budgets, and forecasts are aligned with the roadmap.
This is a founder-track role: you will operate as a mini-CEO with full responsibility for product, business, and growth—making decisions quickly and delivering results without requiring day-to-day founder involvement.
WHO YOU ARE
Brilliant & Humble: Highly intelligent, but pragmatic. Able to lead experts across disciplines without ego.
Operator–Strategist Hybrid: Hands-on enough to dive into Figma and standups, strategic enough to build GTM plans, roadmaps, and partnerships.
Biofeedback Fluent: Understands HRV, coherence, artifact handling, and how to translate physiology into actionable user guidance.
Commercially Minded: Knows how to turn product improvements into user growth, market traction, and revenue.
Financially Literate: Can own a budget, build forecasts, and track ROI on initiatives.
Mission-Aligned: Believes in using technology to enhance human potential and uplift human consciousness around the globe in a measurable way.
CORE RESPONSIBILITIES
Product & Execution
Own product vision, execution, and results including UI/UX overhaul, onboarding, and live biometric coaching features.
Define and hit North Star KPIs: e.g., W1 retention ≥ 35%, time-to-first-signal ≤ 12s, onboarding completion ≥ 80%, crash-free sessions ≥ 99.5%.
Lead a 4–6 person senior strike team: Senior iOS (Swift/SwiftUI + BLE), Biometrics/ML Engineer, Visual/Motion Designer, fractional QA/Beta Ops, Backend/DevOps.
Stand up analytics, A/B testing, and growth tooling to drive data-backed iteration.
Integrate hardware device support (BLE armband now, ring partner next) with minimal friction.
Hardware platform expansion and integration into app.
Run alpha program launch and drive statistics on consumer impact.
Go-To-Market & Growth
Build and execute GTM strategy for the v1.5 relaunch, including positioning, messaging, and channel mix.
Coordinate launch campaigns, App Store optimization, and user acquisition experiments.
Define and manage beta programs to generate testimonials, case studies, and product credibility.
Partner with marketing and community to drive engagement and advocacy.
Business & Financial
Create and own roadmaps tied to business objectives and milestones.
Build and manage budgets, forecasts, and resource allocation plans.
Track ROI for product features, marketing spend, and partnership deals.
Prepare investor updates and strategic memos with founder oversight.
Partnerships & Ecosystem
Source and negotiate partnerships with wearable device companies (ring, armband), data providers, and research institutions.
Develop relationships with health, wellness, and performance communities for distribution.
Explore co-marketing and licensing opportunities to accelerate market entry.
Leadership & Culture
Recruit, onboard, and mentor top-tier talent who can thrive in a high-velocity, low-politics environment.
Maintain a culture of accountability, urgency, and excellence.
Operate async-first: weekly memos, short demos, and clear decision frameworks.
REQUIREMENTS
Proven track record of designing, building, shipping and scaling consumer health/wearable apps with measurable retention and engagement gains.
Strong product design taste and technical literacy (SwiftUI, CoreBluetooth, HealthKit).
Experience with HRV/biofeedback signal processing, artifact rejection, and applied coaching models.
Strong GTM and growth experience—can own launch strategy, acquisition, and retention playbooks.
Financial management skills—comfortable building budgets, forecasts, and ROI models.
Experience building partnerships with hardware and/or wellness ecosystems.
Comfortable leading small, senior teams in high-velocity product environments.
Bonus: Based in Canada (SR&ED eligible), on-device ML experience, wearable partnership background.
COMPENSATION
Compensation: We offer a highly competitive salary, a generous performance-based bonus, and a significant equity stake designed to reward long-term impact. This is a founder-track opportunity to share meaningfully in the value you help create, with the potential for substantial upside as we scale and hit major growth milestones.
