Global Digital Marketing Industry Lead

Autodesk • Montreal • 2w ago

Job Requisition ID # 25WD94276 25WD94276, Global Digital Marketing Industry Lead French translation to follow!/Traduction française à suivre! Position Overview The Global Senior Digital Marketing Manager, Industry Lead is a key member of Autodesk’s Global Acquisition & Performance Marketing (APM) organization. This role owns the full-funnel acquisition strategy and activation for a designated industry (AEC, D&M, M&E, AutoCAD, etc.) across all paid media platforms and all 3rd-party demand-generation channels. You will partner closely with Autodesk’s IPEM (Industry, Portfolio, and Emerging Business Marketing) team, Global Campaigns, and channel specialists to design and execute end-to-end industry acquisition programs. We are looking for someone who brings strategic depth, hands-on expertise across digital acquisition channels, and prior experience leading agencies or teams. Responsibilities Own the global acquisition strategy, media mix, and investment approach for the assigned industry Partner with IPEM and Campaigns teams to define full-funnel objectives, target audiences, value propositions, and activation plans Translate industry goals into integrated digital marketing strategies across: SEM: Google, Microsoft Paid Social: LinkedIn, Meta, X, Reddit, TikTok Display & Programmatic: DV360, The Trade Desk, CTV, YouTube, retargeting Affiliate marketing Review sites: G2, Gartner, TrustRadius Content syndication & HQL programs 3rd-party email and lead-generation vendors DOOH / OOH advertising Lead forecasting, scenario planning, and budget recommendations with APM leadership Provide hands-on leadership and oversight across all paid media channels and demand-gen programs supporting the industry Guide agencies and channel specialists to ensure flawless trafficking, correct tagging/tracking, execution quality, and adherence to Autodesk governance standards Minimum Qualifications 10+ years of experience in digital marketing, performance media, or acquisition marketing Hands-on experience across SEM, Paid Social, Display/Programmatic, YouTube/CTV, Affiliate, Retargeting, and emerging paid platforms HQL programs Content syndication Review site strategy 3rd-party email & lead-generation vendors DOOH/OOH media Strong analytical skills and experience with CRM and marketing automation tools (e.g., Salesforce, Marketo) Experience resolving tracking/tagging issues, attribution discrepancies, and measurement challenges Demonstrated ability to lead agencies and influence cross-functional teams Prior people-management experience (formal or informal) Excellent communication and presentation skills; ability to simplify complex data and influence global stakeholders Preferred Qualifications Experience in B2B SaaS, enterprise software, or industries relevant to Autodesk (AEC, D&M, M&E, AutoCAD) Familiarity with CDPs, server-side tracking, privacy compliance, and data governance Experience with MMM, MTA, and advanced attribution methodologies Understanding of global marketing, localization requirements, and regional media nuances

25WD94276, Responsable mondial du marketing numérique pour le secteur Aperçu du poste Le responsable mondial du marketing numérique senior pour le secteur est un membre clé de l'organisation mondiale Acquisition & Performance Marketing (APM) d'Autodesk. Ce poste implique la responsabilité de la stratégie d'acquisition et de l'activation pour un secteur spécifique (AEC, D&M, M&E, AutoCAD, etc.) sur toutes les plateformes médiatiques payantes et tous les canaux tiers de génération de demande. Vous travaillerez en étroite collaboration avec l'équipe IPEM (Industry, Portfolio, and Emerging Business Marketing) d'Autodesk, les équipes Global Campaigns et les spécialistes des canaux de distribution afin de concevoir et de mettre en œuvre des programmes d'acquisition sectoriels de bout en bout. Nous recherchons une personne qui apporte une profondeur stratégique, une expertise pratique des canaux d'acquisition numériques et une expérience préalable dans la direction d'agences ou d'équipes. Responsabilités Être responsable de la stratégie d'acquisition mondiale, du mix média et de l'approche d'investissement pour le secteur assigné Collaborer avec les équipes IPEM et Campagnes pour définir les objectifs du funnel complet, les publics cibles, les propositions de valeur et les plans d'activation Traduire les objectifs du secteur en stratégies de marketing numérique intégrées sur : SEM : Google, Microsoft Réseaux sociaux payants : LinkedIn, Meta, X, Reddit, TikTok Affichage et programmatique : DV360, The Trade Desk, CTV, YouTube, reciblage Marketing d'affiliation Sites d'avis : G2, Gartner, TrustRadius Syndication de contenu et programmes HQL Fournisseurs tiers d'e-mails et de génération de prospects Publicité DOOH / OOH Prévisions de prospects, planification de scénarios et recommandations budgétaires avec la direction APM Assurer un leadership pratique et une supervision de tous les canaux médiatiques payants et programmes de génération de demande soutenant le secteur Guider les agences et les spécialistes des canaux afin de garantir un trafic irréprochable, un balisage/suivi correct, une qualité d'exécution et le respect des normes de gouvernance d'Autodesk Qualifications minimales Plus de 10 ans d'expérience dans le marketing numérique, les médias de performance ou le marketing d'acquisition Expérience pratique dans les domaines du SEM, des réseaux sociaux payants, de l'affichage/programmation, de YouTube/CTV, de l'affiliation, du reciblage et des nouvelles plateformes payantes Programmes HQL Syndication de contenu Révision de la stratégie du site Fournisseurs tiers d'e-mails et de génération de prospects Médias DOOH/OOH Solides compétences analytiques et expérience des outils CRM et d'automatisation du marketing (par exemple, Salesforce, Marketo) Expérience dans la résolution de problèmes de suivi/balisage, de divergences d'attribution et de défis en matière de mesure Capacité avérée à diriger des agences et à influencer des équipes interfonctionnelles Expérience préalable en gestion du personnel (formelle ou informelle) Excellentes compétences en communication et en présentation ; capacité à simplifier des données complexes et à influencer des parties prenantes mondiales Qualifications souhaitées Expérience dans le domaine du SaaS B2B, des logiciels d'entreprise ou des secteurs liés à Autodesk (AEC, D&M, M&E, AutoCAD) Connaissance des CDP, du suivi côté serveur, de la conformité en matière de confidentialité et de la gouvernance des données Expérience avec MMM, MTA et les méthodologies d'attribution avancées Compréhension du marketing mondial, des exigences en matière de localisation et des nuances régionales des médias Learn More About Autodesk Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world. When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us! Benefits From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/ Salary transparency Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $98,300 and $196,790. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package. Equal Employment Opportunity At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law. 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