Location: In office (@ Shaw Lab Group -- North York, ON)

Industry: Dental Technology \& Services

Company: Canadian Dental Labs - Canada's premium dental laboratory group: Employees: > 450 | Dental professionals served: > 4,500 | Western Canada Operations: Protec Dental (Vancouver) | Ontario Operations: Shaw Lab Group (Toronto, London, Kingston, and Ottawa) | Atlantic Canada Operations: Hallmark Dental (Halifax, NS and St. John's, NL) | Alberta Operations: Universal (Edmonton). We are on a mission to change lives by restoring the joy of eating and smiling.

If you're a data-driven marketing leader who thrives at the intersection of CRM strategy, event execution, and people management, read on---we'd love to meet you.

About the Role

We are seeking an experienced and motivated Marketing Manager with deep expertise in CRM and a passion for driving customer engagement and retention. You'll lead CRM strategy and campaigns while also overseeing our events program and a small marketing team. This is a hands-on, cross-functional role with high visibility across the organization.

Key Responsibilities

· Own and evolve our CRM strategy, leveraging HubSpot to deliver targeted, personalized customer journeys that drive engagement and revenue.

· Collaborate cross-functionally with Sales, Operations, and IT to develop and optimize lifecycle marketing programs, triggered campaigns, and dynamic content.

· Champion a test-and-learn approach through A/B testing and campaign optimization.

· Analyze and report on performance metrics---open rates, CTR, conversions---to refine messaging and customer segmentation strategies.

· Act as a subject matter expert for CRM best practices, email marketing, and customer retention initiatives.

· Develop campaign briefs, timelines, and documentation to ensure alignment across teams.

· Support management in developing customer growth and retention models (i.e., acquire, retain, grow, win-back strategies).

· Lead planning and execution of trade shows, educational seminars, and customer-facing events---primarily in Ontario.

· Develop integrated marketing plans to promote events, capture leads, and support the Sales team with compelling pre-, during-, and post-event content.

· Manage vendor relationships, coordinate logistics, and oversee event marketing materials.

· Track and optimize event ROI to ensure alignment with business goals.

· Occasionally attend events in-person to support execution and post-event debriefs.

· Manage and mentor a growing team of 1--2 Marketing Specialists responsible for content, social media, and event coordination.

· Foster a collaborative and growth-oriented culture where creativity and performance thrive.

What You Bring

· 5 years of marketing experience, with 3 years in CRM, preferably in a B2B or healthcare setting.

· Proven success in designing and executing customer retention programs.

· Deep understanding of email marketing KPIs and strategies, including segmentation, personalization, and automation.

· Hands-on experience with HubSpot (strong asset), Salesforce, Marketo, or similar CRM platforms.

· Experience with data visualization or analysis tools (e.g., Google Analytics, Domo, Tableau).

· Strong project management skills with the ability to drive alignment across departments.

· 2 years of people management experience, with a passion for team mentorship and development.

Nice-to-Haves

· Experience creating digital and social content for B2B audiences.

· Knowledge of email coding (HTML, CSS) and testing tools.

· Familiarity with WordPress and web optimization.

· Understanding of compliance requirements (e.g., CASL, GDPR).

Who You Are

· Strategic and execution-focused---you can see the big picture and sweat the details.

· Comfortable working independently and in cross-functional teams.

· Highly organized and able to juggle multiple projects at once.

· Energetic, curious, and driven by results.

· Passionate about improving customer experiences and driving growth.

Why Join Us?

· Be part of a company with a clear mission that changes lives.

· Work with passionate professionals in a collaborative, entrepreneurial environment.

· Own high-impact initiatives and grow your career alongside a national brand.

· Competitive compensation, benefits, and professional development opportunities.

How to Apply

Sound like a fit? We'd love to hear from you. Apply with your resume and a short note about why this role excites you. Apply only through LinkedIn by May 11, 2025. Only qualified candidates will be contacted.

Shaw Lab Group jobs

Marketing Manager - CRM & Events

Marketing Manager - CRM & Events

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