Description
Social Media Strategy \& Management
- Manage local social handles and content calendar (Instagram/Facebook). Maintain a consistent posting schedule to maximize engagement and follower growth. Ensure content reflects a mix of Global campaign materials, locally-created assets, local influencer content, and UGC.
- Consistently develop local social content (videos, graphics, written posts) to support key moments, new launches and always-on product priorities, aligning to brand voice and objectives. Demonstrate agility and test-and-learn attitude by developing content in response to emerging social trends, as relevant.
- Own community management, fostering a sense of community among followers by actively engaging with user-generated content, initiating conversations, and responding to feedback. Partner with dedicated Customer Care teams and Communications Lead to provide guidance on sensitive cases.
- Utilize social media analytics tools (Dash Hudson) to track performance metrics, analyze trends, and generate insights for continuous optimization.
- Partner with Brand teams on 360 campaign planning, actively contributing ideas and layering social support strategies to amplify special events, product launches, and seasonal initiatives.
- Be on-site at brand/retailer events and special initiatives to capture and edit compelling content in real time.
Paid Media Support
- Support Marketing Director in asset management/development for paid media campaigns, helping to build agency workbooks with creative and copy, and edit/translate assets for local relevancy with creative partners, as required.
- Participate in weekly agency status calls and ongoing meetings with industry partners (Meta, TikTok, Pinterest, etc.).
- Actively leverage learnings and insights to inform asset selection and content strategy.
- Provide updates to paid media agency and leadership on project status.
- Collaborate with retailer partners on co-op campaigns, acting as project manager to deliver all campaign components across social, print, online, etc.
- Support with seasonal and project-based agency briefings, partnering with corporate teams and brand partners to compile relevant consumer insights and market trends for strategic proposals.
- Support Marketing Manager to execute marketing programming elements and leading retailer deliverables, including but not limited to: providing samples for photography, managing cadence of retailer exposures, supporting all pitches for retailer exposure.
Marketing Creative Management
- Managing approvals and processes for marketing projects and capturing all feedback from key stakeholders to ensure accuracy in execution
Qualifications
- Post-secondary or equivalent experience in Communications, Marketing or Media.
- 2-4 years related experience that includes social media marketing within Beauty/Lifestyle/Luxury Goods or agency/consultancy/project management .
- Exceptional judgment to drive optimal brand engagement in online beauty/brand communities; adhere to a clear, brand-appropriate tone of voice; and identify/escalate potential issues.
- Confident, effective communication (written \& verbal) and interpersonal skills; a relationship builder and team player.
- Well organized, detail oriented with exceptional organizational and follow up skills.
- Expert knowledge of social media, content editing apps and digital analytics.
- Thorough knowledge of Word, PowerPoint, Excel.
- Experience with Dash Hudson an asset.
Pay Range
Equal Opportunity Employer
