Description Key Responsibilities:
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Create and implement client acquisition programs tailored to the US market
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Analyze market trends, competitor strategies and existing Canadian programs to deliver best in class programs for the US market
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Develop data drive acquisition strategies based on market intelligence and client insights
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Create measurable KPIs and success metrics for all acquisition initiatives
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Work with US-based teams to optimize conversion initiatives across digital and traditional channels
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Develop campaigns and materials including case studies and white papers to drive funnel progression from lead to close
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Empower team members and sales to own specific funnel stages and drive conversions
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Build and maintain strategic relationships with internal consultant relations teams to strengthen ties with key US brokers and resellers
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Strengthen marketing interlock and communication with US sales leaders by leveraging best in class sales enablement practices
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Develop and manage partner programs to drive mutual growth
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Identify and prioritize events that offer the highest ROI within budget constraints
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Plan and execute events in key US markets with integrated pre-event, onsite and post-event lead capture and nurture, aligned with brand messaging
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Develop location-specific engagement strategies
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Measure and report on event ROI and market impact
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Build and lead a high performing team, setting clear goals and aligning individual objectives with broader strategy
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Provide ongoing feedback, coaching and mentoring to support team development and growth
Qualifications What you bring
- Degree in marketing or equivalent experience
- 10 Years of experience in B2B marketing leadership
- 3-5 years of strong leadership experience with a track record of building and motivating high performing teams
- Strong business acumen with experience in go to market, business analysis, campaign management, strategic planning, program management
- Excellent analytical skills with the ability to use data to drive marketing decisions and demonstrate ROI
- Exceptional communication and presentation skills with the ability to influence stakeholders at all levels
- Agile mindset with the ability to adapt quickly to market changes and emerging opportunities
- Comfortable with autonomy and able to manage multiple stakeholders and projects with extreme attention to detail and organization skills
Ideal Candidate profile
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Self-starter - able to work independently, anticipates needs and takes initiative
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Analytical - able to quickly synthesize key information and take action to drive results
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Organized - excellent time management and prioritization skills
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Adaptable - comfortable working in a dynamic, quickly evolving environment
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Problem solver - able to easily pivot and find new, innovative solutions
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Team oriented - exceptionally strong interpersonal skills, works well with individuals across teams
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Leader - able to create clarity and define success in a way that motivates and inspires a team, in an often ambiguous environment
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Coach-like - guides and empowers team members through feedback, questions, and support to foster growth and maximize potential
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Customer focused - pays close attention to the pivotal details that impact clarity and delight in the customer journey
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Opportunity to make a significant impact on the growth of TELUS Health across North America
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Flexible work arrangements that support work-life balance
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Competitive compensation and comprehensive benefits package
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Professional development and career growth opportunities
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A workplace that embraces our core values: passionately putting our customers and communities first, embracing change and innovating courageously, and growing together through spirited teamwork
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Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
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Flexibility to work in-office, virtually or a combination of both
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Generous company matched pension and share purchase programs
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Opportunity to give back to communities in which we work, live and serve
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Career growth and learning \& development opportunities to develop your skills
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And much more ...
A bit about us
Telus
