Our Purpose Mastercard powers economies and empowers people in 200 countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title And Summary
The Role
- Work with the team's Director and Marketing Leads in planning and executing our global social media campaigns to achieve specific objectives (e.g., brand awareness, lead generation, sales) while ensuring our products and services resonate with key audiences.
- Lead the organic social process end-to-end developing strategies, tracking trends, writing post copy, collaborating on creative direction and content development, and reporting, with a core focus on B2B audiences, customers and partners.
- Partner with internal Marketing teams (Product, Customer, Partner, Field/Events, Digital Demand Generation, and Design to publish a feed that communicates Mastercard Services' top messages to our more than100K followers.
- Maximize the impact of their organic social campaigns with the right copy, creative, target audience and relevant social media platforms used.
- Champion Mastercard Services within the Global Media and Social teams, driving enterprise-level awareness and elevating our brand positioning.
- Develop a comprehensive social media editorial calendar and publishing schedule including scheduled posts to manage content workflow across Mastercard Services' organic social platforms.
- Lead the consolidation effort strategy across our organic social properties including the development of both internal and external comms to ensure stakeholders and followers are aware of changes.
- Test, learn, and optimize---use A/B testing, SEO, audience insights, and data analytics to continuously improve campaign performance and engagement.
- Manage Digital Marketing Social Objectives of driving brand awareness and engagement, fostering a strong online community, and improving social media performance and RO through KPIs measured monthly and quarterly.
- Collaborate with agencies, social media vendors and influencer agency partners ensuring we're leveraging the best resources and technologies to drive success.
- Contribute to our Services Digital Marketing Center of Excellence, fostering best practices, creative experimentation, and a library of high-performing content for reuse.
- Keep Mastercard Services on the cutting edge of B2B digital marketing, bringing fresh ideas and innovative approaches to the table.
All About You
- Several years of work experience in social media marketing or as a digital media specialist creating and executing social media calendars and campaigns. Experience in B2B, SaaS, and/or Professional Services industries is preferred; Any experience in paid social, paid media, SEO and web page development is a plus.
- Bachelor's degree or equivalent experience in marketing, communications, or a related field.
- Demonstrable experience with social networking platforms including LinkedIn, Meta (Instagram/Facebook), YouTube, Vimeo, X, BlueSky and social analytics and scheduling tools such as Hootsuite, Sprinklr, Sprout Social, etc.
- You possess strong communication skills with a strong command and appreciation of tone, mechanics, and grammar. Whether you're writing, presenting, or strategizing, you know how to engage and influence stakeholders at all levels of the organization.
- You understand that content should be purposeful and succinct, even when tackling complex topics. You can translate technical concepts into compelling narratives that engage and convert.
- You have a creative eye and a keen eye for visual aesthetics, understanding what makes content resonate in a digital space.
- You are a natural collaborator who thrives in fast-paced, multi-product environments. You can work independently and as part of a team. You can navigate different time zones, juggle multiple projects, and deliver on deadlines without missing a beat.
- You use data to tell a story. You're comfortable interpreting metrics, running experiments, and using insights to optimize campaigns. You like to test, learn, and iterate to drive performance.
- A problem-solver who will take the time to work an issue out independently but isn't afraid to ask the appropriate questions when necessary
- You have your finger on the pulse of emerging B2B and social marketing trends to bring fresh and innovative ideas to the table to better engage customers and prospects.
Corporate Security Responsibility
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
