Description
- This role may be filled at the Director or Sr Director level, depending on the candidate's qualifications and experience.
Sr Director/Director of Digital Product omnichannel growth strategy strategic, systems-oriented leader
You will own the digital product roadmap and ecommerce experience ---ensuring it is intuitive, high-converting, and evolves alongside customer needs. This role requires a clear understanding of omnichannel dynamics, where the website is both a transactional platform and a key driver of retail showroom engagement.
Your leadership will shape how we use technology, personalization, and customer insights to increase lifetime value, deepen loyalty, and future-proof our digital ecosystem. You'll bring a rigorous, data-informed approach to prioritization---translating strategy into outcomes that deliver sustainable business growth.
This is a rare opportunity to lead a high-impact digital function at the intersection of product, experience, and commerce ---driving scalable growth while elevating the end-to-end customer experience.
Key Responsibilities
Digital Product \& Experience Leadership
- Define the vision, strategy, and roadmap for INDOCHINO's ecommerce platform and appointment booking flows
- Prioritize and lead product development efforts across UX, site functionality, and content, ensuring continuous improvements in engagement and conversion
- Direct experimentation, A/B testing, and data-driven enhancements to remove friction and unlock revenue growth
- Partner with engineering, UX, marketing, and analytics to shape and sequence high-impact initiatives
Omnichannel Customer Journey
- Champion seamless integration between online and in-store experiences, ensuring the website drives both ecommerce sales and showroom bookings
- Partner with creative, marketing, retail, operations, and CX to deliver a consistent, connected journey across channels
Data \& Performance Insight
- Define success metrics and lead a disciplined performance tracking cadence across KPIs
- Use tools like GA4, HotJar, and Rockerbox to uncover insights and guide prioritization
- Align closely with finance and business stakeholders to ensure roadmap decisions support revenue, margin, and customer goals
Organizational Leadership
- Build, mentor, and empower a high-performing ecommerce and digital product team
- Champion a culture of focus, innovation, and data-informed experimentation
- Serve as a strategic thought partner to the executive team, shaping the long-term vision for digital growth and omnichannel transformation
Who You Are
- A strategic, customer-obsessed product leader with a strong bias for thoughtful execution
- Systems thinker who balances big-picture vision with structured, detail-oriented follow-through
- Energized by solving complex problems and collaborating cross-functionally to unlock value
- A clear communicator and calm, decisive presence in a fast-paced environment
What You Bring
- 10 years of senior leadership experience in digital product and ecommerce within a retail omnichannel business
- A proven track record of driving digital growth through high-impact product strategies
- Deep understanding of ecommerce platforms, product development lifecycles, and CRO
- Strong financial acumen and ability to translate product work into business outcomes
- Experience mentoring teams and shaping high-performing, purpose-driven cultures
Why We Think You'll Like Working Here
- Salary range: $145 000 to $165 000 based on experience and qualifications. This position is eligible for SLT bonus
- 3 weeks' vacation and excellent benefits package
- Flexible and Hybrid Working Environment (2 days in the office/3 days from home), open to remote within Canada
- Paid Birthday Time Off
- Discounted Employee pricing
- Free Suit Every Year
- Working closely with cross-channel teams to give a full business view
