- Collecting, measuring, and analyzing data from your SEM campaigns.
- It involves tracking and optimizing the performance of paid ads on search engines.
- Responsible for handling a business's organic and paid campaigns to increase traffic and exposure in search engines like Google.
- Manage the Commercial Online activities and promote the Business Club to optimize paid search campaigns (Performance Max) across platforms (Google Ads, Bing Ads, etc.).
- Analyze campaign performance data and provide actionable insights.
- Create and test ad copy and landing pages.
- Monitor industry trends and competitor activities, manage budgets and forecast ROI for SEM initiatives, collaborate with cross-functional teams to align SEM efforts with overall marketing strategy.
- Handle Google Merchant Center and Feed optimization.
- Years of experience needed 1--4
Technical Skills:
• Google Analytics / Google Ads
• English and French Language
• Working with tables in SQL
• Database management
• Excellent problem-solving skills
• High level of attention to detail
