About Unilever
Five Strong Values Are At The Heart Of SVG
- Care Wholeheartedly. We have big hearts: they are full of our love for the planet, our consumers, our people, our partners, our products, and our brand.
- Collaborate Deliberately. It takes a village right? Together we can achieve things that we could never have done by ourselves. Not to mention it's a lot less lonely.
- Nurture Nature. Nature got it right. We know it. That's why we aspire to design products from plants not petroleum, from fields not factories.
- Innovate Disruptively. If you always do what you have done you will always get what you always got. We think innovation and creativity can change the world.
- Be a Trusted Brand. Can a company be a friend? We like to think so. We love our consumers and we hope they love and trust us.
Job Purpose
What Will Your Main Responsibilities Be
- Consumption Analysis - lead monthly \& quarterly consumption reporting across all categories and serve as team lead for ad-hoc reporting requests. Surface risks \& opportunities based on point-of-sales insights
- Consumer Promo \& Shopper Marketing Liaison -- Lead all CP activities including couponing tentpoles (Earth Month and Back to School) and innovation support programming
- Lead annual Key Visual, In-store Visuals, and Ratings \& Review processes
- Maintain Claims Dossiers outlining guidance on key claims and guardrails for the rest of the marketing team
- Support the Brand Marketing Planning (BMP) and Integrated Business Planning (IBP) processes, including conducting 6Ps analyses, inputting into Jobs To Be Done (JTBDs), and Brand Engagement Briefs.
- Coordinate with any external resources as needed (agencies, freelance, partnerships, etc)
- Support additional cross-category efforts as-needed (for example, channel expansion efforts, cross-category renovation projects, etc.)
Key Relationships \& Teams
- Seventh Generation Marketing Team (E2E Category ABMs, Shopper Marketing, dComm, Brand Development)
- Unilever Consumer Promo team
- CS\&P
- External partners (Ratings \& Reviews, Couponing Vendors, etc.)
Experiences \& Qualifications WHAT WILL YOU NEED TO SUCCCEED
- 3-5 years of brand management experience in consumer-packaged goods setting. Experience within Natural Products industry a strong plus. Must exhibit a passion for the company's vision, mission and values.
- Experience working within business analytics and interpreting results to drive decision-making (IRI/Nielsen, Spins, and customer-specific databases preferred).
- Proven ability to understand and consider financial scenarios (e.g. product P\&Ls, ROI analyses, etc).
- Demonstrated success leading cross-functional teams.
- Exposure to a broad range of traditional and non-traditional consumer marketing techniques/vehicles (e.g. shopper marketing, couponing, social/digital marketing).
- Strong verbal and written communication skills; comfortable creating \& delivering presentations.
- Highly organized with ability to manage many different workstreams. Must have strong project management skills.
- Team player with "can do" attitude.
- Desire to own decisions and take responsibility for outcomes.
- Mature individual with capacity for rapid change and degree of ambiguity.
- Willingness to travel when required.
Skills
- Growth Mindset: A strong focus on growth through a winning, competitive mindset. Understanding key competitors and how we would win through differentiating our mix.
- Consumer \& Customer Focus: Putting our consumers \& customers first is a must. Distilling consumer understanding into key insights as well as understanding the customer proposition are instrumental to success.
- Bias for Action: A heightened emphasis on speed and urgency in all our actions. In order to ensure our continued category leadership, the successful candidate will have to think outside the box and challenge traditional ways of working in order to ensure quick delivery.
Leadership
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You are energized by delivering fantastic results. You are an example to others -- both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
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As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
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Critical SOL (Standards of Leadership) Behaviors
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PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner's mindset, using data and insight to make decisions.
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PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
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CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
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PURPOSE \& SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
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AGILITY: Explores the world around them, continually learning and developing their skills.
Pay:
Bonus:
Long-Term Incentive (LTI):
Benefits:
Background \& Purpose of the Job
Who You Are \& What You'll Do
Key Responsibilities Include
- Support and contribute to realizing the objectives of the Digital Commerce agenda as a member of the team.
- Responsible for a hybrid portfolio of 1P and 3P listings on Amazon
- Call on Amazon Vendor Services team, and Amazon Seller Services, supporting daily operational needs.
- Execute short and long-term account strategies, managing the Joint Business Planning process.
- Forecast for Amazon shipments and trade spend, dynamically managing an annual plan towards Turnover, Trade Spend and Gross Margin target achievement and overall P\&L optimization.
- Lead reporting and communication of this forecast in the monthly process.
- Plan and Execute promotional strategies within Amazon framework and programs for these categories.
- Partner Performance Marketing in identifying and prioritizing profitable sku growth, transforming portfolio assortment and driving traffic and conversion
- Manage internal relationship with Supply Chain and Customer Service with regards to operations and supply chain costs
- Identify, develop and recommend opportunities for the Unilever Marketing and Customer Development organizations based on the evolving eCommerce landscape
- Proactively communicate and educate organization on sales performance, customer \& industry insights, and competitive trends.
What You'll Need To Succeed
- 3-5 years relevant experience in CPG.
- Bachelor's degree with a focus on Business, Marketing, Economics, or Operations.
- Proven record of driving a successful business through sales or marketing with strong understanding of the product P\&L and customer P\&L and trade spend management
- Relationship management and negotiation skills.
- Hands-on experience with eCommerce preferred.
- Prior Account Management experience, or understanding of retailers' P\&L
- Significant independent responsibility with a strong bias for action/ entrepreneurial spirit.
- Strong analytical and data-mining aptitude; ability to use data derived from many sources to develop and support decisions.
- Strong interpersonal skills, able to independently lead \& motivate internal cross-functional teams.
