About Us:
MOD LIGHTING is a rapidly growing e-commerce brand specializing in premium lighting solutions. We view lighting as an artistic expression of personality. Our entrepreneurial spirit drives us to innovate the lighting industry. We're committed to making MOD the premier choice for homeowners seeking to enhance their spaces with elegant lighting. We're revolutionizing how people shop for lighting fixtures, creating a seamless and inspiring experience for every customer.
Who we are looking for:
We're seeking a strategic, data-driven, and creatively-minded VP of Marketing to lead our end-to-end marketing efforts across growth and retention. This role is responsible for overseeing a multi-channel strategy---including paid acquisition, lifecycle marketing, content, social media, creative, and CRO---to accelerate customer acquisition, maximize LTV, and strengthen brand equity. You'll work cross-functionally to scale a high-performing marketing org and deliver measurable impact on business growth.
Key Responsibilities:
Acquisition \& Growth Marketing
- Own and collaborate with department heads on customer acquisition strategies across paid media (Meta, Google, Pinterest, YouTube, TikTok, etc.), SEO, influencer marketing, and partnerships.
- Own and manage performance marketing KPIs (CAC, ROAS, MER) and continually optimize campaigns to meet growth targets.
- Collaborate with the creative team to develop high-converting ad creatives tailored for each platform.
- Oversee website CRO strategy and A/B testing roadmap to improve conversion rates and on-site experience.
Retention \& Lifecycle Marketing
- Lead the retention marketing team in building email/SMS flows, campaigns, and segmentation strategies to drive engagement, increase repeat purchases, and LTV.
- Ensure messaging, offers, and timing are optimized across the customer journey---from onboarding to reactivation.
- Leverage tools like Klaviyo and analytics platforms to monitor performance and improve key retention metrics (repeat purchase rate, AOV, LTV, etc.).
Brand \& Content Strategy
- Partner closely with the Art Director to maintain a consistent and elevated brand presence across all touchpoints.
- Oversee the content and social media strategy to strengthen community, engagement, and organic reach.
- Ensure that all creative---from email to ads to web---aligns with brand standards while meeting performance goals.
Team Leadership \& Collaboration
- Build and manage a high-performing team across growth, lifecycle, content, and creative.
- Collaborate cross-functionally with product, web, CX, and the operations team to ensure alignment on goals, campaigns, and priorities.
- Foster a culture of data-informed experimentation, creative excellence, and continuous improvement.
Experience \& Qualifications:
An ideal candidate:
- 8 years of experience in marketing, with at least 3 years in a senior leadership role overseeing both acquisition and retention.
- Proven success scaling growth channels in an eCommerce, DTC, or Agency environment.
- Deep knowledge of performance marketing across digital channels, with hands-on experience optimizing CAC, ROAS, LTV, AOV, etc.
- Strong understanding of email/SMS marketing strategy and platforms like Klaviyo.
- Experience collaborating closely with creative teams to develop and iterate on high-performing assets.
- Familiarity with CRO principles, A/B testing tools (e.g., Convert), and web analytics (GA4, Hotjar, etc.).
- Analytical mindset with comfort interpreting data, building dashboards, and informing decisions with performance metrics.
- Excellent leadership and communication skills, with a track record of building and mentoring high-performing teams.
- Passion for brand storytelling, customer experience, and marrying creativity with performance.
*We gladly welcome international applicants who meet the qualifications for this role.
What you will get:
Join a rapidly expanding startup where you'll find ample opportunities for growth and career development. You'll thrive in an innovative, fast-paced environment that encourages creativity and forward-thinking ideas while being part of a supportive and collaborative team culture. This role offers the chance to make a significant impact on the company's success and growth. We offer a competitive salary based on experience, a comprehensive benefits package, and the flexibility of remote work.
